30+ Ecommerce Statistics for 2026 (Updated Data)

Data-driven decisions separate growing stores from stagnant ones. This collection of 30+ ecommerce statistics provides the benchmarks you need to evaluate your store's performance, identify optimization opportunities, and make informed strategic decisions. Every stat links to its source.

Global Ecommerce Market Statistics

1. Global ecommerce is forecast to reach $6.88 trillion in 2026 (Shopify, citing eMarketer, 2025).
2. Ecommerce is expected to make up 21.1% of total retail sales in 2026 (Shopify, citing eMarketer, 2025).
3. Global online transaction revenue is forecast to grow 7.2% in 2026 over the previous year (Shopify, citing eMarketer, 2025).
4. US retail ecommerce sales were $340.2 billion in Q2 2026 (seasonally adjusted), 17.1% of total retail sales (US Census Bureau, 2026).
5. More than three billion people were forecast to make a purchase online in 2025 (Shopify, citing eMarketer, 2025).

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Shopify-Specific Statistics

6. Shopify merchants generated $378.44 billion in gross merchandise volume (GMV) in fiscal 2025 (Digital Commerce 360, 2026).
7. Shopify reports Shop Pay delivers as much as 50% better conversion than guest checkout, based on a 2023 external study (Shopify, 2023).

Conversion Rate Statistics

8. The median ecommerce conversion rate is 1.4% across 427 Shopify stores (October 2026) (Littledata, 2026).
9. Health and supplements stores have a median conversion rate of 2.4% (Littledata, 2026).
10. Fashion and apparel stores have a median conversion rate of 1.2% (Littledata, 2026).
11. The top 20% of Shopify stores convert above 2.6%, and the top 10% above 3.6% (Littledata, 2026).

Average Order Value Statistics

12. The median average order value is $108 across 427 Shopify stores (October 2026) (Littledata, 2026).
13. Home and furniture median AOV: $215 (Littledata, 2026).
14. Fashion and apparel median AOV: $108 (Littledata, 2026).
15. Health and supplements median AOV: $77 (Littledata, 2026).
16. Beauty and skincare median AOV: $70 (Littledata, 2026).
17. Free shipping is the top factor in online purchase decisions for 76% of consumers (Ryder, 2025).

Mobile Commerce Statistics

18. 53% of mobile site visitors leave a page that takes longer than three seconds to load (Google via AMP Project blog, 2017).

Email Marketing Statistics

19. Email marketing drives an average ROI of $36 for every $1 spent (Litmus, n.d.).
20. Average email open rate for ecommerce: 29.81% (Mailchimp, 2023).
21. Average email click rate for ecommerce: 1.74% (Mailchimp, 2023).
22. Emails with personalized subject lines are 26% more likely to be opened (Experian data, via Campaign Monitor, n.d.).
23. Marketers report a 760% increase in email revenue from segmented campaigns (DMA data, via Campaign Monitor, n.d.).

Cart Abandonment Statistics

24. Average documented cart abandonment rate: 70.22%, calculated from 50 studies (Baymard Institute, 2025).
25. Top reason for abandoning during checkout: extra costs too high, such as shipping, tax and fees (40%) (Baymard Institute, 2025).
26. The site wanting shoppers to create an account causes 18% of checkout abandonment (Baymard Institute, 2025).
27. Delivery being too slow causes 20% of checkout abandonment (Baymard Institute, 2025).
28. A too long or complicated checkout process causes 17% of checkout abandonment (Baymard Institute, 2025).
29. Not trusting the site with credit card information causes 19% of checkout abandonment (Baymard Institute, 2025).
30. The average US checkout flow shows 14.88 form fields by default; an ideal flow can be as short as 7-8 form fields (Baymard Institute, 2025).

Page Speed Statistics

31. 53% of mobile site visitors leave a page that takes longer than three seconds to load (Google via AMP Project blog, 2017).
32. A 0.1-second mobile site speed improvement increased retail conversions by 8.4% (Deloitte, 2020).
33. Core Web Vitals are a confirmed Google ranking factor.

Shipping & Free Shipping Statistics

34. Free shipping is the top factor in online purchase decisions for 76% of consumers, up from 2023 and 2024 (Ryder, 2025).
35. 40% of shoppers who abandoned during checkout cite extra costs (shipping, tax, fees) being too high (Baymard Institute, 2025).

Customer Retention Statistics

36. Acquiring a new customer is 5 to 25 times more expensive than retaining an existing one (Harvard Business Review, 2014).
37. Increasing customer retention rates by 5% increases profits by 25% to 95%, per Bain & Company research (Harvard Business Review, 2014).

Sources

1. Global Ecommerce Sales — Shopify, citing eMarketer forecast (2025)
2. Quarterly Retail E-Commerce Sales — US Census Bureau (2026)
3. Shopify revenue and GMV, Q4 2025 — Digital Commerce 360 (2026)
4. Shop Pay — Shopify (2023 study)
5. Ecommerce conversion rate benchmarks, 427 Shopify stores — Littledata (2026)
6. Average order value benchmarks, 427 Shopify stores — Littledata (2026)
7. New industry benchmarks for mobile page speed — AMP Project blog, Google (2017)
8. Milliseconds Make Millions — Deloitte (2020)
9. The ROI of Email Marketing — Litmus (n.d.)
10. Email Marketing Benchmarks — Mailchimp (2023)
11. The New Rules of Email Marketing — Campaign Monitor (n.d.)
12. Cart Abandonment Rate Statistics — Baymard Institute (2025)
13. Ryder 2025 E-commerce Study — Ryder System, Inc. (2025)
14. The Value of Keeping the Right Customers — Harvard Business Review (2014)