---
title: "Vi du email gio hang bi bo Shopify (2026)"
description: "Tong hop vi du email phuc hoi gio hang tot nhat cho cua hang Shopify."
url: https://easyappsecom.com/vi/guides/shopify-cart-abandonment-email-examples.html
lang: vi
date: 2026-04-07
---

# 30+ Shopify Cart Abandonment Email Examples That Recover Sales (2026)

Bởi Jack Smith

·

Cập nhật Tháng 3 năm 2026

·

23 phút đọc

**TL;DR:** The average Shopify [cart abandonment](https://easyappsecom.com/vi/guides/how-to-reduce-cart-abandonment-shopify.html) rate is 70%. A 3-email recovery sequence sent at 1 hour, 24 hours, and 72 hours recovers 10-15% of abandoned carts. The first email should be a helpful reminder, the second adds urgency or social proof, and the third offers a discount as a last resort. Copy-paste email templates below.

Cart abandonment is the largest source of lost revenue for Shopify stores. With an average abandonment rate of 70%, a store generating $100,000 in monthly revenue is leaving approximately $233,000 on the table. A well-crafted cart abandonment email sequence recovers 10-15% of those abandoned carts — translating to $23,000-$35,000 in recovered revenue per month for our example store. This guide provides 30+ ready-to-use email templates organized into a proven 3-email sequence.

## Cart Abandonment Statistics That Matter

| Metric | Value | Why It Matters |
| --- | --- | --- |
| Average cart abandonment rate | 70.19% | 7 out of 10 shoppers leave without buying |
| Recovery rate with email sequence | 10-15% | Best-in-class stores recover up to 20% |
| First email open rate | 40-50% | Highest of any email type besides welcome |
| Revenue per email | $5.81 | 5x higher than promotional emails |
| Optimal first email timing | 1 hour after abandonment | Sent within 1 hour recovers 2x more than 24 hours |

## Optimal Email Timing Sequence

The timing of your cart abandonment emails matters as much as the content. Research across thousands of Shopify stores has established this optimal cadence:

**Email 1 — 1 hour after abandonment:** Helpful reminder. No discount. Just remind them what they left behind and make it easy to return. This email alone recovers 50-60% of total recoverable carts.

**Email 2 — 24 hours after abandonment:** Add urgency or social proof. Mention low stock, reviews, or best-seller status. Still no discount in most cases. Recovers 20-25% of remaining recoverable carts.

**Email 3 — 72 hours after abandonment:** Offer an incentive. A 10-15% discount or free shipping gives the final push. This email has lower open rates but the highest conversion rate per open. Recovers 15-20% of remaining recoverable carts.

## First Email Templates (Helpful Reminder)

The first email should feel like a helpful nudge, not a sales pitch. The customer may have been interrupted, lost their connection, or simply needed more time. Your job is to make returning to their cart as frictionless as possible.

> **Template 1A: The Simple Reminder**
>
> Subject: You left something behind, [First Name]
>
> Hi [First Name],
>
> Looks like you left some items in your cart. No worries — we saved them for you.
>
> [Product image and name with price]
>
> Click below to pick up where you left off. Your cart is waiting.
>
> [Complete Your Order button]
>
> Questions? Reply to this email — we are here to help.
>
> [Brand Name]

> **Template 1B: The Troubleshooter**
>
> Subject: Did something go wrong at checkout?
>
> Hi [First Name],
>
> We noticed you started an order but did not finish. Sometimes that happens — maybe the page loaded slowly, or you had a question about the product.
>
> If anything went wrong, we would love to help. Just reply to this email or chat with us at [website].
>
> Your cart is still saved: [Product details]
>
> [Return to Cart button]

> **Template 1C: The Personal Touch**
>
> Subject: [First Name], your [Product Name] is waiting
>
> Hi [First Name],
>
> Great taste! The [Product Name] is one of our favorites too. We set it aside for you, but we can only hold it for a limited time.
>
> [Product image]
>
> [Complete Your Purchase button]
>
> P.S. We offer free shipping on orders over $[amount] and hassle-free returns within [X] days.

## Second Email Templates (Urgency & Proof)

The second email introduces urgency and social proof. By now, 24 hours have passed. The customer who was merely interrupted has likely already returned. The remaining prospects need a stronger reason to act.

> **Template 2A: The Social Proof Push**
>
> Subject: [X] people are looking at this right now
>
> Hi [First Name],
>
> The [Product Name] in your cart has [X] five-star reviews. Here is what customers are saying:
>
> "[Review quote 1]" — [Reviewer Name]
>
> "[Review quote 2]" — [Reviewer Name]
>
> Do not miss out. [Complete Your Order button]

> **Template 2B: The Scarcity Alert**
>
> Subject: Your cart items are selling fast
>
> Hi [First Name],
>
> Just a heads up — the [Product Name] in your cart is one of our best sellers, and stock is getting low. We cannot guarantee it will be available much longer.
>
> [Product image with "Low Stock" badge]
>
> [Secure Your Items button]

> **Template 2C: The FAQ Resolver**
>
> Subject: Still thinking about it? Let us help
>
> Hi [First Name],
>
> We know buying online can feel uncertain. Here are answers to the questions most customers ask:
>
> **Shipping:** Free on orders over $[amount]. Arrives in [X-Y] days.
>
> **Returns:** [X]-day hassle-free returns. No questions asked.
>
> **Quality:** [X]+ five-star reviews. [X]% satisfaction rate.
>
> Feel confident about your purchase: [Complete Your Order button]

## Third Email Templates (Incentive Offer)

The third email is your last chance. A discount or free shipping offer gives price-sensitive shoppers the final push they need. Limit the offer to 24-48 hours to create urgency.

> **Template 3A: The Discount Offer**
>
> Subject: [First Name], here is [X]% off to complete your order
>
> Hi [First Name],
>
> We really do not want you to miss out. Here is [X]% off your entire cart — just use code [CODE] at checkout.
>
> [Product image with discounted price shown]
>
> This code expires in 24 hours, so do not wait too long.
>
> [Use Code & Checkout button]

> **Template 3B: The Free Shipping Offer**
>
> Subject: Free shipping on your saved cart — 24 hours only
>
> Hi [First Name],
>
> We are covering shipping on your cart — no minimum required. Use code [CODE] at checkout. This offer expires tomorrow at midnight.
>
> [Complete Your Order with Free Shipping button]

> **Template 3C: The Last Chance**
>
> Subject: Last chance — your cart expires tonight
>
> Hi [First Name],
>
> This is our last reminder. Your cart with [Product Name] will expire tonight. After that, we cannot guarantee availability or pricing.
>
> As a final thank you for considering us, here is [X]% off: [CODE]
>
> [Save My Cart button]
>
> We hope to see you back. If not, no hard feelings — we will be here when you are ready.

## Subject Line Examples by Email

| Email | Subject Line | Open Rate |
| --- | --- | --- |
| Email 1 | "You left something behind, [First Name]" | 45-50% |
| Email 1 | "Your cart is waiting for you" | 40-45% |
| Email 1 | "Did something go wrong at checkout?" | 42-48% |
| Email 2 | "[Product Name] is selling fast" | 35-40% |
| Email 2 | "Still thinking about it?" | 32-38% |
| Email 3 | "[X]% off your cart — 24 hours only" | 30-35% |
| Email 3 | "Last chance to save your cart" | 28-33% |

## Email Design Best Practices

**Show the product.** Always include a high-quality image of the abandoned product. Visual reminders are more effective than text descriptions. Show the product name, price, and a direct link back to the cart.

**Single CTA.** Each email should have one primary call-to-action button. Multiple buttons create decision paralysis. Use action-oriented text: "Complete Your Order" beats "Click Here." Make the button large, contrasting, and above the fold.

**Mobile-first design.** Over 60% of emails are opened on mobile devices. Use a single-column layout, large text (16px minimum), and touch-friendly buttons (44px minimum tap target). Test every email on a phone before sending.

**[Trust signals](https://easyappsecom.com/vi/guides/shopify-trust-signals-guide.html).** Include shipping information, [return policy](https://easyappsecom.com/vi/guides/shopify-return-policy-templates.html) summary, payment security badges, and review ratings. These elements address the objections that caused the abandonment in the first place.

**Keep it short.** Cart abandonment emails should be 50-150 words maximum. The customer already knows the product — your job is to remove friction and drive the click. Every word that does not serve that goal should be removed.

## Segmentation Strategies

**Cart value segmentation.** High-value carts ($200+) deserve personalized outreach, possibly including a phone call or live chat invitation. Low-value carts can follow the standard automated sequence. Medium-value carts benefit from the discount in email 3.

**New vs. returning customer.** First-time visitors who abandon often need more trust signals (reviews, guarantees, social proof). Returning customers who abandon typically need a better offer or product alternatives.

**Product category.** Fashion abandonments often result from sizing uncertainty — include size guide links. Electronics abandonments may stem from price comparison — include competitor comparison tables. Beauty abandonments may be ingredient-related — include ingredient highlights and certifications.

**Key Stat:** A 3-email cart abandonment sequence recovers 10-15% of abandoned carts. The first email (sent 1 hour after abandonment) accounts for 50-60% of all recovered revenue. Revenue per [abandoned cart email](https://easyappsecom.com/vi/guides/shopify-abandoned-cart-email-templates.html) is $5.81 — 5x higher than standard promotional emails.

## Câu hỏi thường gặp

### What is the best timing for cart abandonment emails?

Send the first email 1 hour after abandonment, the second at 24 hours, and the third at 72 hours. The 1-hour email recovers 2x more carts than emails sent at 24 hours. Sending too quickly feels invasive, while waiting too long loses purchase intent.

### How many cart abandonment emails should I send?

Three emails is optimal. The first recovers 50-60% of recoverable carts, the second adds 20-25%, and the third adds 15-20%. More than three shows diminishing returns and risks spam complaints.

### Should I offer a discount in cart abandonment emails?

Not in the first email. Offering discounts too early trains customers to abandon intentionally. Reserve discounts for the third email as a last resort. Only 30-40% of recoverable carts need a discount incentive.

### What is a good cart abandonment email recovery rate?

A good recovery rate is 10-15% of abandoned carts. Top-performing stores achieve 15-20%. If below 5%, review email timing, subject lines, and design. The biggest improvement usually comes from sending the first email within 1 hour.

### How do I set up cart abandonment emails on Shopify?

Shopify has built-in abandoned checkout emails in Settings > Notifications. For advanced sequences, use Klaviyo, Omnisend, or Mailchimp. These platforms support multi-email sequences, segmentation, and A/B testing.

## Prevent Cart Abandonment Before It Happens

The EA [Sticky Add to Cart](https://easyappsecom.com/vi/guides/sticky-add-to-cart-best-practices.html) bar keeps the buy button visible as customers scroll, reducing abandonment by making checkout always one click away.

[Install EA Sticky Add to Cart Free](https://apps.shopify.com/ea-sticky-add-to-cart-bar)