BFCM Revenue Records & Growth
Shopify's BFCM results have grown consecutively every year, with 2025 marking the largest event in platform history:
- BFCM 2025 total Shopify sales: $14.6 billion globally (Shopify, 2025)
- BFCM 2024 total: $11.5 billion (Shopify, 2024)
- Year-over-year growth: +27% from 2024 to 2025 (24% on a constant currency basis) (Shopify, 2025)
- Peak sales per minute: $5.1 million at 12:01 PM EST on Black Friday 2025 (Shopify, 2025)
- US Black Friday online sales (all platforms): $11.8 billion, up 9.1% YoY (Adobe, 2025)
- US Cyber Monday online sales (all platforms): $14.25 billion, up 7.1% YoY (Adobe, 2025)
- US BFCM ecommerce total (all platforms): $44.2 billion over the 5-day period, up 7.7% YoY (Adobe, 2025)
- Record days: More than 94,900 merchants had their highest-selling day ever on Shopify (Shopify, 2025)
Average BFCM Discount Statistics
Discount depth varies significantly by category and strategy. Deep discounts drive volume but compress margins:
| Category | Peak discount off listed price (US Cyber Monday 2025) |
|---|---|
| Electronics | 31% |
| Toys | 28% |
| Apparel | 25% |
| Computers | 23% |
| Televisions | 22% |
| Furniture | 19% |
| Appliances | 19% |
| Sporting goods | 17% |
(Source: Adobe, 2025)
Discounting got shallower in 2025: discounts dropped 10% year over year across ecommerce, daily average discount depth never exceeded 30%, and brands offering the smallest discounts saw the highest growth (+14% YoY) (Klaviyo via Business Wire, 2025).
Mobile vs Desktop BFCM Statistics
Mobile dominance during BFCM continues to accelerate:
- Mobile share of US Cyber Monday online sales: 57.5% ($8.2 billion, up 8.0% YoY) (Adobe, 2025)
- Mobile share of US Thanksgiving online sales: 61.6%, the first time mobile crossed 60% (Adobe, 2025)
Top BFCM Product Categories
Shopify's hottest BFCM 2025 product categories were cosmetics, clothing tops & pants, activewear, and fitness & nutrition (Shopify, 2025). In 2024 they were clothing tops, cosmetics, fitness & nutrition, pants, and activewear (Shopify, 2024).
BFCM Email Marketing Statistics
Email marketing is the highest-converting traffic source during BFCM, making pre-event list building critical:
- BFCM messages sent via Klaviyo: more than 22.7 billion, up 25% YoY (Klaviyo via Business Wire, 2025)
- Klaviyo-attributed BFCM revenue: more than $3.8 billion, up 27% YoY (Klaviyo via Business Wire, 2025)
- Email and text share of revenue: 42% of total revenue across Klaviyo customers, rising to 43% on peak days (Klaviyo via Business Wire, 2025)
- SMS during BFCM: text revenue for brands grew 25% YoY as send volume rose 34% (Klaviyo via Business Wire, 2025)
- Repeat customers: revenue from repeat customers grew 13.5% YoY, outpacing revenue from new buyers (Klaviyo via Business Wire, 2025)
BFCM AOV & Cart Size Statistics
Average order values during BFCM are shaped by discount depths and gifting behavior:
- Average BFCM cart price on Shopify (2025): $114.70 ($112.29 on a constant currency basis) (Shopify, 2025)
- Average BFCM cart price on Shopify (2024): $108.56 (Shopify, 2024)
International BFCM Data
BFCM is no longer a US-only event. Global adoption continues expanding:
- Top-selling countries for Shopify BFCM 2025: US, UK, Australia, Germany, Canada (Shopify, 2025)
- Cross-border BFCM orders: 16% of all global orders (Shopify, 2025)
BFCM Preparation Statistics
How merchants prepare for BFCM significantly impacts their results:
- Site speed: A 0.1-second improvement in mobile site speed increased retail conversion rates by 8.4%, in a Deloitte study of 37 brand sites commissioned by Google (web.dev / Deloitte, 2020)
Key Takeaways
- Shopify BFCM hit $14.6 billion in 2025 — a 27% YoY increase. BFCM continues to be the most important revenue event of the year for ecommerce.
- Email and text drive a large share of BFCM revenue — 42% of total revenue across Klaviyo customers during BFCM 2025, rising to 43% on peak days.
- Pre-BFCM list building is the highest-leverage preparation. Aggressive October popup campaigns build the subscriber base that drives November email revenue.
- Mobile drove 57.5% of US Cyber Monday online sales in 2025. Mobile optimization is non-negotiable.
- Discounts got shallower in 2025 — daily average discount depth never exceeded 30%. Gamified spin wheel discounts let stores offer variable discounts, optimizing margin while maintaining customer excitement.
Recommended Tools Backed by the Data
- EA Email Popup & Spin Wheel: Build your email list aggressively before BFCM.
- EA Countdown Timer Bar: Display countdown bars site-wide during the BFCM event to maximize conversion rates.
- EA Free Shipping Bar & Upsell: A visible threshold bar maximizes cart size.
- EA Bundles & Quantity Breaks: Cross-sell recommendations during the highest-intent shopping period of the year yield maximum returns.
Prepare for Your Biggest BFCM Ever
The data is clear: BFCM success starts with pre-event list building and on-site conversion optimization. Start now and enter BFCM with a massive subscriber base and optimized store.
Browse All EA Apps (Free) →Sources
- Shopify merchants generate record-breaking $14.6 billion in Black Friday Cyber Monday sales — Shopify (2025)
- Shopify merchants drive record-high $11.5 billion in sales over Black Friday Cyber Monday — Shopify (2024)
- Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending — Adobe (2025)
- Klaviyo Breaks Records with First AI-Powered BFCM — Klaviyo via Business Wire (2025)
- Milliseconds make millions (Deloitte study) — web.dev (2020)
Frequently Asked Questions
How much did Shopify merchants make on Black Friday 2025?
Shopify merchants collectively generated a record $14.6 billion in global sales over the BFCM 2025 weekend (Black Friday through Cyber Monday), a 27% increase from 2024 (24% on a constant currency basis). Peak sales velocity reached $5.1 million per minute on Black Friday at 12:01 PM EST. The top-selling countries were the US, UK, Australia, Germany and Canada.
What is the average BFCM discount on Shopify?
Shopify does not publish an average BFCM discount. Across ecommerce, Klaviyo reported that discounts dropped 10% year over year during BFCM 2025 and daily average discount depth never exceeded 30%. Adobe reported US Cyber Monday 2025 discounts peaking at 31% off listed price in electronics, 28% in toys and 25% in apparel.
What percentage of BFCM sales come from mobile?
Mobile devices accounted for 57.5% of US online sales on Cyber Monday 2025 ($8.2 billion, up 8.0% year over year), according to Adobe. On Thanksgiving 2025, mobile's share crossed 60% for the first time, at 61.6%.
What are the top-selling product categories during BFCM?
Shopify's hottest product categories during BFCM 2025 were cosmetics, clothing tops & pants, activewear, and fitness & nutrition. In 2024 they were clothing tops, cosmetics, fitness & nutrition, pants, and activewear.
How much does BFCM email revenue increase compared to normal?
Klaviyo reported that email and text drove 42% of total revenue across its customers during BFCM 2025, rising to 43% on peak days. Klaviyo delivered more than 22.7 billion messages over BFCM (up 25% year over year), and text revenue for brands grew 25% as send volume rose 34%.