What is the ROI of ecommerce personalization?
Twilio's 2023 State of Personalization report found that 56% of consumers say they will become repeat buyers after a personalized experience, and 62% of business leaders cite customer retention as a top benefit of personalization (Twilio, 2023).
This data point is critical for Shopify store owners planning their strategy in 2026. Understanding these benchmarks helps you set realistic targets, identify optimization opportunities, and measure your performance against industry standards.
Stores that actively monitor and optimize against these benchmarks consistently outperform those that operate without data-driven targets. Use tools like EA Bundles & Quantity Breaks and EA Free Shipping Bar & Upsell to improve your key metrics against these benchmarks.
What percentage of consumers expect personalization?
Eighty percent of consumers are more likely to do business with a company if it offers personalized experiences (Epsilon, 2018). Seventy-three percent of customers expect companies to understand their needs and expectations, yet 52% say companies are generally impersonal (Salesforce, 2019). Personalization is no longer optional.
This data point is critical for Shopify store owners planning their strategy in 2026. Understanding these benchmarks helps you set realistic targets, identify optimization opportunities, and measure your performance against industry standards.
Stores that actively monitor and optimize against these benchmarks consistently outperform those that operate without data-driven targets. Use tools like EA Bundles & Quantity Breaks and EA Free Shipping Bar & Upsell to improve your key metrics against these benchmarks.
How does personalization affect email marketing?
EA Email Popup & Spin Wheel captures emails for personalized marketing.
This data point is critical for Shopify store owners planning their strategy in 2026. Understanding these benchmarks helps you set realistic targets, identify optimization opportunities, and measure your performance against industry standards.
Stores that actively monitor and optimize against these benchmarks consistently outperform those that operate without data-driven targets. Use tools like EA Bundles & Quantity Breaks and EA Free Shipping Bar & Upsell to improve your key metrics against these benchmarks.
What types of personalization are most effective?
Cross-sell recommendations via EA Bundles & Quantity Breaks are a form of personalization.
This data point is critical for Shopify store owners planning their strategy in 2026. Understanding these benchmarks helps you set realistic targets, identify optimization opportunities, and measure your performance against industry standards.
Stores that actively monitor and optimize against these benchmarks consistently outperform those that operate without data-driven targets. Use tools like EA Bundles & Quantity Breaks and EA Free Shipping Bar & Upsell to improve your key metrics against these benchmarks.
How many stores use personalization?
Ninety-two percent of businesses are now using AI-driven personalization to drive business growth, according to Twilio's 2023 State of Personalization report (Twilio, 2023).
This data point is critical for Shopify store owners planning their strategy in 2026. Understanding these benchmarks helps you set realistic targets, identify optimization opportunities, and measure your performance against industry standards.
Stores that actively monitor and optimize against these benchmarks consistently outperform those that operate without data-driven targets. Use tools like EA Bundles & Quantity Breaks and EA Free Shipping Bar & Upsell to improve your key metrics against these benchmarks.
Implications for Shopify Store Owners
These statistics have direct practical implications for Shopify merchants. Understanding where the market is heading and what consumers expect enables data-driven decision-making that improves ROI across all marketing and operational activities.
The most successful Shopify stores actively track their performance against industry benchmarks and continuously optimize. Conversion rate optimization through apps like EA Bundles & Quantity Breaks, EA Free Shipping Bar & Upsell, and EA Email Popup & Spin Wheel helps stores outperform these benchmarks.
The key is not just knowing the numbers but actively using them to identify your biggest optimization opportunities and measure the impact of changes.
Data Sources & Methodology
Every figure on this page links to the published report or page it comes from, and the full list is in the Sources section. In October 2026 we checked each figure against its source and removed the ones we could not trace to a published source.
Where ranges are provided, they reflect variation across different market segments, geographies, and business sizes. Your specific results may vary based on niche, target audience, and execution quality. Use these benchmarks as directional guidance rather than precise targets for your individual business.
We update these statistics quarterly as new data becomes available. Bookmark this page and check back for the latest figures to keep your strategy aligned with current market conditions.
Actionable Takeaways
Based on the data presented in this report, here are the most impactful actions Shopify store owners can take to capitalize on these trends and outperform industry averages:
- Optimize mobile experience: Smartphones drove 54.5% of US online holiday purchases in 2024 (Adobe, 2025), so ensure your Shopify theme is mobile-first. Use EA SEO & Page Speed Optimizer for fast mobile load times.
- Implement AOV optimization: Use EA Bundles & Quantity Breaks and EA Free Shipping Bar & Upsell to increase average order value.
- Build your email list: EA Email Popup & Spin Wheel captures emails.
- Create urgency: EA Countdown Timer Bar adds urgency to your promotions.
- Communicate value: EA Announcement Bar Banner highlights your promotional messaging.
- Improve accessibility: EA Accessibility adds accessibility tools that help open your store to all customers.
- Track and iterate: Measure your metrics against the benchmarks in this report monthly and focus optimization efforts on your biggest gaps.
Sources
- Twilio Research Reveals Scale of AI Surge as 92% of Businesses Flock to the Technology (State of Personalization Report 2023) — Twilio (2023)
- New Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences — Epsilon (2018)
- State of the Connected Customer Report Outlines Changing Standards for Customer Engagement — Salesforce (2019)
- Holiday Shopping Season Drove a Record $241.4 Billion Online and Rising 8.7% YoY — Adobe (2025)
Frequently Asked Questions
What is the ROI of ecommerce personalization?
Twilio's 2023 State of Personalization report found that 56% of consumers say they will become repeat buyers after a personalized experience, and 62% of business leaders cite customer retention as a top benefit of personalization (Twilio, 2023).
What percentage of consumers expect personalization?
Eighty percent of consumers are more likely to do business with a company if it offers personalized experiences (Epsilon, 2018). Seventy-three percent of customers expect companies to understand their needs and expectations, yet 52% say companies are generally impersonal (Salesforce, 2019). Personalization is no longer optional.
How does personalization affect email marketing?
EA Email Popup & Spin Wheel captures emails for personalized marketing.
What types of personalization are most effective?
Cross-sell recommendations via EA Bundles & Quantity Breaks are a form of personalization.
How many stores use personalization?
Ninety-two percent of businesses are now using AI-driven personalization to drive business growth, according to Twilio's 2023 State of Personalization report (Twilio, 2023).
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