WooCommerce to Shopify 移行 ガイド (2026): The Complete ステップ-by-ステップ Playbook

なぜ 移行する from WooCommerce to Shopify?

WooCommerce requires you to manage hosting, security patches, plugin updates, backups, and PCI compliance yourself. Shopify handles all of this automatically while delivering 99.98% uptime, a higher-converting チェックアウト, and built-in scaling for トラフィック spikes. Most merchants who switch report spending 50-80% less time on technical maintenance and more time on actually growing their business.

WooCommerce is a powerful platform, but it comes with significant ongoing overhead. Every WordPress core update, WooCommerce plugin update, and PHP version change creates potential compatibility issues. プラグイン conflicts are the number one cause of WooCommerce ストア downtime, and security vulnerabilities in outdated plugins account for over 90% of WordPress site hacks.

Shopify eliminates these headaches entirely. Your hosting, SSL, CDN, security, and PCI compliance are all handled automatically. Updates happen seamlessly without breaking your ストア. And Shopify's チェックアウト, powered by Shop Pay, converts at rates 36% higher than the average チェックアウト on self-hosted platforms.

For a detailed feature-by-feature comparison, see our Shopify vs WooCommerce guide.

Pre-移行 Planning チェックリスト

Before you touch any data, you need a thorough plan. Rushing a migration is the number one cause of lost rankings and broken functionality. Here is your pre-migration checklist:

1. 監査 Your Current WooCommerce ストア

• Product count and complexity: How many products do you have? How many have variants? Are there custom product types or fields?
• 顧客 accounts: How many registered 顧客? Do they have saved addresses, wishlists, or ロイヤルティ points?
• Order history: How many historical orders need to be migrated for reporting and 顧客 service purposes?
• Content pages: Blog posts, about pages, policy pages, landing pages, and any custom content that needs to be recreated.
• プラグイン functionality: List every active WooCommerce plugin and its function. You will need Shopify app equivalents.
• Custom code: Any custom PHP functions, shortcodes, or theme modifications that provide unique functionality.
• 連携s: Email marketing, accounting, shipping, CRM, ERP, and any other connected services.

2. Document Your URL Structure

This is critical for SEO. WooCommerce URLs typically follow patterns like:

• /product/product-name/ for products
• /product-category/category-name/ for categories
• /shop/ for the main shop page
• /my-account/ for 顧客 accounts
• /blog/post-name/ or /post-name/ for blog posts

Shopify uses a different structure: /products/handle, /collections/handle, and /blogs/news/handle. Every old URL must be redirected to its new equivalent.

3. Take a Full Backup

Before making any changes, create a complete backup of your WooCommerce ストア including the database, all WordPress files, uploaded media, and your wp-content directory. Use a plugin like UpdraftPlus or your hosting provider's backup tool. This is your safety net if anything goes wrong.

4. Choose Your 移行 Method

You have three main approaches:

• Manual CSV export/import: 無料, gives you the most control, but time-consuming for large catalogs.
• Third-party migration tools: Services like カート2カート ($30-$300), LitExtension, or Matrixify automate much of the data transfer.
• Hire a Shopify Expert: Professional migration services ($500-$5,000+) handle everything for you.

ステップ-by-ステップ 移行 Process

ステップ 1: Set Up Your Shopify ストア

Sign up for a Shopify plan. We recommend starting with Shopify Basic ($39/month) for most ストアs. You can always upgrade later. During migration, your ストア will be password-protected, so 顧客 will not see a half-finished site.

Configure your basic settings first:

• ストア name and contact information
• Currency and units of measurement
• Shipping zones and rates (replicate your WooCommerce shipping settings)
• Tax settings (Shopify handles tax calculation automatically in most regions)
• Payment providers (set up Shopify Payments for the best rates)
• チェックアウト settings and 顧客 account preferences

ステップ 2: Export WooCommerce Products

In your WordPress admin, go to WooCommerce > Products > Export. WooCommerce will generate a CSV file containing all your product data including titles, descriptions, prices, SKUs, inventory levels, images, categories, tags, and variant information.

Before importing, you will need to reformat the CSV to match Shopify's import format. Key differences include:

• WooCommerce uses "regular_price" and "sale_price"; Shopify uses "Variant 価格" and "Variant Compare At 価格"
• WooCommerce categories are hierarchical with " > " separators; Shopify uses collections (manual or automated)
• WooCommerce ストアs images as URLs in a single column; Shopify needs them in "Image Src" and "Image Alt Text" columns
• Product variants have different column structures between the two platforms

For ストアs with under 500 products, manual CSV reformatting is manageable. For larger catalogs, use a migration tool that handles the コンバージョン automatically.

ステップ 3: Export and Import 顧客

Export your WooCommerce 顧客 using a plugin like WP All Export or the built-in Users export. You need: first name, last name, email, phone, billing address, shipping address, and total orders count.

Shopify accepts 顧客 CSV imports with these fields. Navigate to Shopify Admin > 顧客 > Import and upload your reformatted CSV.

Important: 顧客 passwords cannot be migrated because WooCommerce and Shopify use different password hashing algorithms. After migration, Shopify will send account invitation emails to your 顧客 so they can set new passwords. Plan your communication around this, as it is a good opportunity to announce your new and improved ストア.

ステップ 4: 移行する Order History

Shopify's native CSV import handles products and 顧客 but not order history. For historical orders, you have two options:

• Matrixify (formerly Excelify): This Shopify app ($20/month) can import order history from CSV files, preserving order numbers, dates, line items, and 顧客 associations.
• Third-party migration services: カート2カート and LitExtension can transfer order history as part of their automated migration process.

Migrating order history is important for 顧客 service, analytics continuity, and accounting. Ensure order numbers are preserved or mapped to avoid confusion when 顧客 reference past orders.

ステップ 5: Recreate Collections and Navigation

WooCommerce product categories and tags need to be recreated as Shopify collections. Shopify offers two types:

• Manual collections: You manually add products. ベスト for curated selections.
• Automated collections: Products are added automatically based on conditions (tags, price, vendor, etc.). ベスト for categories.

Use automated collections with product tags to replicate your WooCommerce category structure. For example, if you had a "Women's Shoes" category in WooCommerce, create an automated collection in Shopify that includes all products tagged "womens-shoes."

Rebuild your navigation menus in Online ストア > Navigation. Create both header and footer menus matching your current site structure.

ステップ 6: 移行する Content Pages and Blog Posts

Copy your WooCommerce pages (About, Contact, よくある質問, policy pages) to Shopify under Online ストア > Pages. For blog posts, create them under Online ストア > Blog posts.

For ストアs with many blog posts, Matrixify can bulk-import blog content from CSV files. Ensure all internal links within your content are updated to point to the new Shopify URLs.

ステップ 7: Set Up Your Shopify Theme

Choose a Shopify theme that matches or improves upon your current WooCommerce design. Shopify offers 190+ themes, including 13 free options. For most ストアs, the free Dawn theme provides an excellent starting point with full Online ストア 2.0 customization.

Customize your theme in the theme editor:

• Upload your logo and favicon
• Set your brand colors and typography
• Configure your ホームページ sections (hero banner, featured collections, testimonials)
• Set up 商品ページ layouts
• Create collection page templates
• Design your header and footer

SEO 移行: Preserving Your Rankings

SEO migration is the most critical and most commonly botched part of any platform switch. Get this wrong and you could lose months or years of organic search authority. Here is how to do it right.

URL Redirect Mapping

Create a complete spreadsheet mapping every WooCommerce URL to its new Shopify URL. Common mappings include:

In Shopify, add redirects via Online ストア > Navigation > URL Redirects. For bulk redirects, upload a CSV file with two columns: "Redirect from" and "Redirect to." Every redirect must be a 301 (permanent) redirect, which transfers link equity to the new URL.

Meta データ Preservation

For every product and page, ensure the meta title and meta description are preserved from WooCommerce. If you were using Yoast SEO or RankMath, export the SEO meta data alongside your product data. In Shopify, you can edit meta titles and descriptions under each product's "Search engine listing" section.

Sitemap and Google Search デメリットole

Shopify automatically generates a sitemap at /sitemap.xml. After switching your domain:

1. Submit your new sitemap in Google Search デメリットole
2. Use the URL Inspection tool to request indexing of your most important pages
3. Monitor the Coverage report for crawl errors and redirect issues
4. Check the Core Web Vitals report to ensure performance metrics are strong

Structured データ

WooCommerce (via plugins) likely added Product, Organization, and パンくずリストList schema to your pages. Most Shopify themes include Product schema by default. Verify that JSON-LD structured data is present on your new 商品ページs using Google's Rich 結果 Test tool.

WooCommerce Limitations vs Shopify Benefits

Essential App Stack After 移行

One of WooCommerce's challenges is that you often need 15-20+ plugins for a well-functioning ストア, each with potential compatibility issues. On Shopify, the Easyアプリ Ecommerce suite covers the most critical コンバージョン 最適化 needs in a set of lightweight, compatible apps:

• EA メールポップアップ & スピンホイール replaces WooCommerce ポップアップ plugins like OptinMonster or Sumo with a gamified email capture that achieves 2-3x higher opt-in rates than traditional ポップアップs.
• EA 固定カートボタン replaces WooCommerce sticky ATC plugins, keeping the buy button visible and boosting コンバージョンs by 8-12%.
• EA アップセル & クロスセル replaces plugins like WooCommerce Product Recommendations, increasing 客単価 with smart product suggestions.
• EA 送料無料バー replaces WooCommerce shipping bar plugins, motivating 顧客 to add more to their カート. ストアs see 15-25% AOV increases.
• EA Auto 無料 Gift & リワードバー replaces WooCommerce gift and reward plugins with automated gift thresholds.
• EA お知らせバー replaces WooCommerce notification bar plugins for ストア-wide promotions and messages.
• EA カウントダウンタイマー replaces WooCommerce urgency timer plugins to accelerate purchase decisions.
• EA ページ速度ブースター replaces caching and image 最適化 plugins like WP Rocket, W3 Total Cache, and Smush.
• EA アクセシビリティ replaces WordPress アクセシビリティ plugins for ADA/WCAG compliance.
• EA 自動翻訳 replaces WPML, Polylang, and other translation plugins.

Design and Theme 設定

Your WooCommerce ストア likely uses a WordPress theme with WooCommerce support. On Shopify, you will choose from purpose-built ecommerce themes that are optimized for コンバージョンs from the ground up.

Choosing the Right Theme

Start with Shopify's free themes (Dawn, Refresh, Craft, Ride, Colorblock, and others) unless you need specific design features. 無料 Shopify themes （2026年版） are highly capable with Online ストア 2.0 section-everywhere architecture. Premium themes ($150-$380) offer more design options and are worth the investment for ストアs that need advanced layouts, mega menus, or specialized 商品ページ features.

Replicating Your Design

You do not need to create an exact copy of your WooCommerce site. In fact, migration is a perfect opportunity to modernize your design. Focus on preserving your brand elements (logo, colors, typography) while leveraging Shopify's superior default layouts. Key considerations:

• Upload your existing logo, favicon, and brand imagery
• Match your primary brand colors and fonts
• Recreate your most important ホームページ sections
• Ensure your 商品ページs display all essential information (pricing, variants, descriptions, reviews)
• Rebuild your navigation structure to match or improve upon your current menu

Post-移行 Testing チェックリスト

Before switching your domain, rigorously test every aspect of your new Shopify ストア:

• Product data accuracy: Verify prices, descriptions, images, variants, and inventory counts for a random sample of products (at least 10% of your catalog)
• チェックアウト flow: Place test orders with every payment method you offer. Test 割引 codes, shipping calculation, and tax calculation.
• 顧客 accounts: Verify 顧客 data imported correctly. Test the account creation and password reset flows.
• Redirects: Test a sample of your most important URL redirects before and after domain switch.
• モバイル responsiveness: Check your entire ストア on multiple devices and screen sizes.
• Page speed: Run Google PageSpeed インサイト on your ホームページ, a 商品ページ, and a collection page. Aim for 90+ on mobile.
• Email notifications: Verify order confirmation, shipping notification, and account invite emails are configured and branded.
• Third-party integrations: Test connections to your email marketing platform, analytics, social media channels, and any other tools.
• Forms and contact pages: Ensure all forms submit correctly and notifications reach the right inbox.
• アナリティクス tracking: Verify GA4, Facebook Pixel, and any other tracking codes are firing correctly.

Domain Switch Day

Once testing is complete, it is time to point your domain to Shopify. Here is the day-of checklist:

1. Do a final WooCommerce data export to capture any orders placed since your initial migration
2. Import any new orders and 顧客 into Shopify
3. Remove the password protection from your Shopify ストア
4. Update your domain DNS records to point to Shopify (change A record to Shopify's IP and CNAME to shops.myshopify.com)
5. Enable SSL on your Shopify custom domain (automatic, but verify it activates)
6. Submit your new sitemap to Google Search デメリットole
7. Update any external links you control (social media profiles, email signatures, directory listings)
8. Send an email to your 顧客 announcing the new ストア with the password reset link
9. Monitor Google Search デメリットole for crawl errors over the following 48 hours

Common Pitfalls and 方法： Avoid Them

Pitfall 1: Forgetting URL Redirects

This is the most damaging mistake. Missing redirects result in 404 errors, lost 被リンクs, and tanked search rankings. Solution: Use Screaming Frog or a similar crawler to create a complete list of all indexed WooCommerce URLs. Map every single one to its Shopify equivalent.

Pitfall 2: Losing Product レビュー

WooCommerce product reviews are ストアd in the WordPress database and are not included in standard CSV exports. Solution: Export reviews separately using a plugin like WP All Export, then import them into Shopify using a review app like Judge.me or Loox, which offer import tools.

Pitfall 3: いいえt Testing Payment Processing

Setting up Shopify Payments without thorough testing can lead to failed transactions on launch day. Solution: Use Shopify's Bogus Gateway in test mode to verify the entire チェックアウト flow before going live. Then switch to live payment processing and do a small real transaction.

Pitfall 4: Migrating During Peak Season

Migrating during ブラックフライデー, holiday season, or any peak 販売 period is extremely risky. Solution: Plan your migration during a slower 販売 period. Give yourself at least 2 weeks of buffer before any known トラフィック peaks.

Pitfall 5: いいえt Communicating with 顧客

顧客 who suddenly cannot log in or find their accounts are frustrated 顧客. Solution: Send a pre-migration email explaining the upgrade. Follow up with a post-migration email containing password reset instructions and highlighting the improved shopping experience.

Pitfall 6: Ignoring WooCommerce サブスクリプションs

If you use WooCommerce サブスクリプションs, migrating active サブスクリプションs requires careful planning. Solution: Use a Shopify サブスクリプション app (like Recharge or Skio) and work with their support teams to transfer active サブスクリプションs. いいえtify subscribers well in advance.

Timeline and Cost Estimates

DIY costs assume you use Shopify's free tools and possibly a paid migration app. Professional costs cover full-service migration including data transfer, theme customization, SEO redirect setup, and post-migration support. Your ongoing Shopify サブスクリプション ($39-$399/month) is separate from migration costs.

Post-移行 Monitoring (First 30 Days)

The first month after migration is critical. Here is what to monitor:

• Week 1: Check Google Search デメリットole daily for crawl errors and redirect issues. Monitor your email for 顧客 complaints or confusion. Watch your コンバージョン率 closely.
• Week 2: レビュー organic トラフィック in Google アナリティクス. A 10-20% dip is normal; a 50%+ drop indicates missing redirects. Fix any issues immediately.
• Week 3: Compare コンバージョン率s between your old WooCommerce ストア and new Shopify ストア. If Shopify コンバージョンs are lower, optimize your 商品ページs and チェックアウト flow.
• Week 4: Organic トラフィック should be stabilizing or recovering. Submit any remaining pages for reindexing. レビュー your Core Web Vitals scores.

よくある質問

How long does it take to migrate from WooCommerce to Shopify?

A typical WooCommerce to Shopify migration takes 1-4 weeks depending on your catalog size and complexity. Small ストアs with under 500 products can migrate in 3-5 days. Large ストアs with thousands of products, custom functionality, and extensive order history may take 2-4 weeks including testing.

Will I lose my SEO rankings when migrating from WooCommerce to Shopify?

いいえt if you set up proper 301 redirects. The key is mapping every WooCommerce URL to its new Shopify URL and implementing redirects before switching your domain. Expect a temporary 10-20% dip in organic トラフィック for 2-4 weeks while Google reindexes, but rankings typically recover fully within 1-2 months.

Can I migrate my WooCommerce 顧客 accounts and order history to Shopify?

はい. You can migrate 顧客 names, emails, addresses, and order history using Shopify's built-in import tools or third-party migration apps like Matrixify or カート2カート. However, 顧客 passwords cannot be transferred due to different encryption methods. 顧客 will need to reset their passwords on the new Shopify ストア.

How much does a WooCommerce to Shopify migration cost?

DIY migration is essentially free beyond your Shopify サブスクリプション ($39-$399/month). Third-party migration tools like カート2カート cost $30-$300 depending on data volume. Hiring a Shopify Expert for a fully managed migration typically costs $500-$5,000+ depending on complexity and customization needs.

Should I keep my WooCommerce ストア running during migration?

はい, absolutely. Keep your WooCommerce ストア live and fully operational throughout the migration process. Build your new Shopify ストア on a development or password-protected ストアfront. Only switch your domain to Shopify after thorough testing. This ensures zero downtime and no lost 販売 during the transition.