1. Legal & Compliance
Legal pages are not optional. Payment processors require them, GDPR and CCPA mandate them, and 顧客 check them before purchasing. Missing legal pages can get your payment gateway suspended within days of launch.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | プライバシー policy published and linked in footer | Critical | Required by law in most jurisdictions and by all payment processors. Use Shopify's generator as a starting point, then customize. |
| ☐ | 利用規約 of service published and linked in footer | Critical | Protects you from disputes. Cover order acceptance, liability limits, refund eligibility, and intellectual property. |
| ☐ | Refund/return policy clearly stated | Critical | A clear return policy increases コンバージョン by 5-8%. State timeframes, conditions, and who pays return shipping. |
| ☐ | Cookie consent banner active (GDPR/CCPA) | Critical | If you sell to EU or California 顧客, a cookie consent banner is legally required. Test that it blocks scripts until consent. |
| ☐ | Business registration/tax ID set up correctly | Critical | Verify your business information in Shopify Settings > Legal. Incorrect details cause payment processing issues. |
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Shipping policy page published | Important | Separate from product-level shipping info. Cover processing times, carriers, international availability, delays. |
| ☐ | Contact information easily findable | Important | Physical address or PO box, email, and phone (or at minimum a contact form). Required by many jurisdictions. |
| ☐ | アクセシビリティ statement present | Important | Use EA アクセシビリティ to add WCAG compliance tools. Reduces legal risk and widens your audience. |
2. Domain & Branding
Your domain and brand elements create the first impression. Launching on a myshopify.com subdomain signals "not a real business" to potential 顧客.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Custom domain connected and verified | Critical | Purchase through Shopify or connect external domain. Verify DNS propagation is complete before launch. |
| ☐ | SSL certificate active (HTTPS) | Critical | Shopify provides free SSL. Verify the lock icon appears on all pages. Without SSL, browsers show "いいえt Secure" warnings. |
| ☐ | All domain redirects working (www to non-www or vice versa) | Critical | Set your preferred domain in Shopify settings. The other version should 301 redirect to prevent duplicate content. |
| ☐ | Favicon uploaded and displaying | Critical | Upload in Online ストア > Themes > Customize > Theme Settings. A missing favicon looks unprofessional in browser tabs. |
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Logo is crisp on all screen sizes | Important | Upload at 2x display size. Test on mobile and desktop. SVG format is ideal for logos. |
| ☐ | Brand email configured (hello@yourdomain.com) | Important | 顧客 notifications from a branded email build 信頼. Set up in Settings > いいえtifications. |
| ☐ | Social media profiles linked | Important | Add your active social profiles to footer. Only link profiles you actively maintain. |
3. Product Catalog
Every 商品ページ is a landing page. Before launch, each product needs complete images, descriptions, pricing, and variants — no placeholder content allowed.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | All products have 4+ high-quality images | Critical | Front, alternate angle, detail, and lifestyle shot minimum. Products with 4+ images convert 28% better. |
| ☐ | All product descriptions are unique and benefit-focused (150+ words) | Critical | いいえ manufacturer copy-paste. Lead with benefits, follow with specs in bullet points. Under 50 words hurts コンバージョン. |
| ☐ | All prices are correct (including sale prices) | Critical | Double-check every price and compare-at price. A pricing error on launch day can cost thousands. |
| ☐ | All variants have correct prices, SKUs, and inventory counts | Critical | Check every variant of every product. Missing SKUs break inventory tracking. Wrong variant prices break 信頼. |
| ☐ | Inventory tracking enabled for all products | Critical | Enable "Track quantity" in product admin. Overselling physical products creates 顧客 service nightmares. |
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Product collections organized logically | Important | Create collections that match how 顧客 shop: by category, price range, occasion, or best-sellers. |
| ☐ | Product weights entered (for shipping calculations) | Important | Accurate weights prevent shipping under/overcharging. Include packaging weight. |
| ☐ | いいえ placeholder or "lorem ipsum" text on any page | Important | Search your entire ストア for placeholder text. Check every page, collection description, and navigation link. |
| ☐ | All product images have alt text | Important | Descriptive alt text helps SEO (Google Images) and アクセシビリティ. Include product name and key attribute. |
4. Payments & チェックアウト
A broken チェックアウト means zero 売上 regardless of how good everything else is. This is the most critical pre-launch testing area.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Payment gateway configured and tested with real transaction | Critical | Place a real order with a real card, then refund. Shopify Payments, PayPal, and any alternative methods must work. |
| ☐ | Shopify Payments or primary gateway fully verified | Critical | Complete all verification steps. Unverified gateways may hold funds or disable after a few transactions. |
| ☐ | Order confirmation email sends correctly | Critical | Test that confirmation emails arrive with correct order details, branding, and reply-to address. |
| ☐ | チェックアウト branding matches ストア (logo, colors) | Critical | Customize in Settings > チェックアウト. A generic チェックアウト page breaks 信頼 at the most critical moment. |
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Express チェックアウト methods enabled (Shop Pay, Apple Pay, Google Pay) | Important | Express チェックアウト reduces friction. Shop Pay has 1.72x higher コンバージョン than regular チェックアウト. |
| ☐ | Guest チェックアウト enabled | Important | Forcing account creation causes 34% of abandonment. Allow guest チェックアウト, offer optional account creation post-purchase. |
5. Shipping & Tax
Unexpected shipping costs and tax errors are the top reasons 顧客 abandon チェックアウト. Get these right before launch — fixing them after costs you real orders.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Shipping rates configured for all target regions | Critical | Set up shipping zones and rates for every country you sell to. Test with addresses from each zone. |
| ☐ | 無料 shipping threshold set (if applicable) | Critical | 無料 shipping thresholds increase AOV by 15-30%. Set at 20-30% above your current 客単価. Install EA 送料無料バー to display progress. |
| ☐ | Tax settings configured correctly | Critical | Enable automatic tax calculation. Verify rates for your nexus states/countries. Incorrect tax causes accounting nightmares. |
| ☐ | Shipping rates tested at チェックアウト with sample orders | Critical | Place test orders to different zones. Verify the correct rate appears. Undercharging eats margins; overcharging loses 販売. |
6. SEO & Indexing
SEO work done before launch compounds over time. Every day you delay SEO setup is a day you are not building domain authority for your target keywords.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Unique meta titles for all pages (under 60 characters) | Critical | Every page, product, and collection needs a unique title tag. Include primary keyword and brand name. |
| ☐ | Unique meta descriptions for all pages (under 160 characters) | Critical | Write compelling descriptions that include a CTA. These show in search results and influence click-through rate. |
| ☐ | Google Search デメリットole verified | Critical | Verify your domain in Google Search デメリットole. Submit your sitemap at /sitemap.xml to accelerate indexing. |
| ☐ | XML sitemap submitted | Critical | Shopify auto-generates /sitemap.xml. Submit it in Google Search デメリットole and Bing Webmaster ツール. |
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Clean URL handles on all products and collections | Important | Use descriptive slugs: /products/blue-merino-beanie not /products/product-12345. |
| ☐ | robots.txt allows indexing of key pages | Important | Verify robots.txt does not block products, collections, or important pages from crawling. |
| ☐ | 301 redirects set for any changed URLs | Important | If migrating from another platform, set up 301 redirects for all old URLs to prevent 404 errors and preserve SEO. |
7. Email & マーケティング
Email is the highest-ROI marketing channel for ecommerce ($36 return per $1 spent). Setting up email capture and automation before launch maximizes every visitor from day one.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Email capture ポップアップ installed and tested | Critical | Install EA メールポップアップ & スピンホイール for gamified email capture. Spin wheels convert 2-3x better than static ポップアップs. |
| ☐ | Welcome email automation active | Critical | New subscribers should receive a welcome email within minutes. Include their 割引 code and 3-5 top products. |
| ☐ | Abandoned カート email sequence configured | Critical | Set up 3-email 放棄されたカート sequence: 1 hour, 24 hours, 72 hours. Recovers 5-15% of 放棄されたカートs. |
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Transactional email templates branded | Important | Customize order confirmation, shipping notification, and refund emails in Settings > いいえtifications. |
| ☐ | Email sender domain authenticated (SPF, DKIM) | Important | Authenticate your sending domain to avoid spam folders. See our email deliverability checklist. |
8. Speed & パフォーマンス
Page speed is a コンバージョン multiplier. A 1-second delay reduces コンバージョン by 7%. Every 最適化 you make before launch benefits every single visitor from day one.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | PageSpeed インサイト mobile score 50+ (ホームページ) | Critical | Test at pagespeed.web.dev. Below 50 means serious performance issues. Install EA ページ速度ブースター. |
| ☐ | All images compressed (under 200KB, WebP format) | Critical | Uncompressed images are the #1 cause of slow ストアs. Compress before uploading. Shopify converts to WebP automatically. |
| ☐ | Remove unused apps and their leftover code | Critical | Uninstalled apps often leave code snippets in your theme. 監査 theme code and remove orphaned scripts. |
9. アナリティクス & Tracking
Without analytics, you cannot improve what you cannot measure. Set up tracking before launch so you have data from your very first visitor.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Google アナリティクス 4 installed and verified | Critical | Install GA4 via Shopify's native integration or Google Tag Manager. Verify real-time data appears when you browse your ストア. |
| ☐ | Ecommerce tracking enabled in GA4 | Critical | Enable enhanced ecommerce to track add-to-カート, チェックアウト steps, and purchase events. Without this, GA4 is just a トラフィック counter. |
| ☐ | Facebook/Meta Pixel installed (if running ads) | Critical | Install before running any ads. The pixel needs data to optimize. Even if you are not running ads yet, install it to collect data. |
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | コンバージョン events configured (purchase, add-to-カート, lead) | Important | Define key コンバージョン events in GA4 and ad platforms. Mark "purchase" and "add_to_カート" as コンバージョン events. |
| ☐ | UTM tracking plan documented | Important | Define UTM naming conventions before launch. デメリットistent UTMs make marketing attribution possible. |
10. Final Testing
The final testing phase is where you catch everything the section-by-section review missed. Complete these as the last step before removing your ストア password.
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Complete test order placed and fulfilled | Critical | Place a real order from browse to purchase to fulfillment. Verify every email notification triggers correctly. |
| ☐ | All navigation links work (no 404s) | Critical | Click every link in header, footer, and navigation menus. Check on both mobile and desktop. |
| ☐ | モバイル experience tested on real device | Critical | Test on a real phone, not just browser Devツール. Check navigation, 商品ページs, カート, and チェックアウト on iOS and Android. |
| ☐ | Contact form works and notifications arrive | Critical | Submit your contact form and verify you receive the notification. 顧客 who cannot reach you will not 信頼 you. |
| ☐ | 404 page is branded and helpful | Critical | Customize your 404 page with navigation links and search. A default 404 makes 顧客 leave immediately. |
| チェックリスト Item | Priority | Details / Action | |
|---|---|---|---|
| ☐ | Browser testing (Chrome, Safari, Firefox, Edge) | Important | Test in all major browsers. Safari on iOS is especially important — it is 30%+ of mobile ecommerce トラフィック. |
| ☐ | Announcement bar configured for launch promotion | Important | Use EA お知らせバー for launch promotions, welcome messages, or 送料無料 thresholds. |
| ☐ | Have someone else (non-team) test the ストア | Important | Fresh eyes catch what you miss. Ask 2-3 people unfamiliar with your ストア to browse and attempt to purchase. |
よくある質問
How long does it take to launch a Shopify ストア?
A basic Shopify ストア can launch in 1-2 weeks if products, photos, and copy are ready. A fully optimized ストア with custom theme, SEO, email flows, and コンバージョン 最適化 typically takes 4-8 weeks. Rushing and skipping pre-launch checks leads to lost 販売 and poor first impressions that are hard to recover from.
とは the most common mistake when launching a Shopify ストア?
Launching without testing the complete チェックアウト flow with a real payment. Many ストアs go live with broken payment gateways, incorrect shipping rates, or tax calculation errors. Always place a test order using a real card (then refund) before removing your ストア password.
Should I remove the password page before my ストア is fully ready?
いいえ. Keep your ストア password-protected until every critical item on this checklist is verified. Removing the password too early means Google may index incomplete pages, 顧客 find broken experiences, and your first impression is wasted. Only remove the password when you are genuinely ready for live トラフィック.
Do I need a custom domain before launching?
はい. Launching on the default myshopify.com subdomain hurts credibility and SEO. A custom domain costs $10-15/year and is essential for brand 信頼. Purchase through Shopify or connect an external domain. Verify SSL is active before going live.
What apps should I install before launching my Shopify ストア?
Start lean. Essential categories: email capture (EA メールポップアップ & スピンホイール), shipping communication (EA 送料無料バー), analytics (GA4), and ページ速度 最適化 (EA ページ速度ブースター). Add more apps after launch based on data, not assumptions. Every unnecessary app slows your ストア.
Essential アプリ for Launch Day
EA メールポップアップ & スピンホイール
Capture emails from day one with gamified ポップアップs. 2-3x higher opt-in than static forms.
EA 送料無料バー
Show 送料無料 progress to increase AOV by 15-30% from your first order.
EA ページ速度ブースター
Optimize ストア speed automatically. Every 1-second delay costs 7% コンバージョン.
EA お知らせバー
Welcome visitors with launch promotions, shipping info, and key messages.
EA アクセシビリティ
Add WCAG compliance tools. Reduce legal risk and welcome all 顧客 from day one.