10 Melhores Shopify Pop-up Apps 2026: Tested & Ranked by Taxa de Conversao

How We Evaluated These Pop-up Apps

Every pop-up app in this roundup was evaluated across seven weighted criteria. We believe these are the factors that actually determine whether a pop-up app will generate receita for your loja, rather than just sitting there looking pretty.

• Opt-in rate performance (30% weight): The most critical metric. We measured actual taxa de conversaos across test lojas using each app's default configuration and an optimized configuration. A pop-up that converts 10% of visitors is worth 3x more than one at 3%.
• Trigger sophistication (15%): Exit-intent, time delay, scroll depth, page-specific, carrinho value-based, and returning visitor triggers. More trigger options mean more otimizacao potential.
• Email platform integrations (15%): Native integrations with Klaviyo, Mailchimp, Omnisend, and other major ESPs. Webhook-only or Zapier-only connections lose points for reliability and setup complexity.
• Mobile experience (15%): With 70%+ of Shopify trafego on mobile, the pop-up must render correctly, be easily dismissible, and avoid triggering Google's intrusive interstitial penalty.
• Design and customization (10%): Modelo quality, brand matching capabilities, custom CSS support, and overall visual polish.
• Precos value (10%): Gratis plan generosity, paid plan cost relative to feature unlock, and hidden fees or subscriber limits.
• Page speed impact (5%): Measured script size and Core Web Vitals impact using Lighthouse before and after installation.

Melhores 10 Shopify Pop-up Apps Compared

Precos Comparacao

#1 EA Pop-up de Email & Roleta de Premios

Who it's best for: Any Shopify loja that wants the highest possible email opt-in rates without paying for a premium platform. Especially effective for lojas under $1M annual receita that need maximum list crescimento on a lean budget.

EA Pop-up de Email & Roleta de Premios is our clear #1 pick para 2026. The app's gamified roleta de premios mechanic creates a fundamentally different psychological experience than a standard desconto pop-up. Instead of the tired "enter your email for 10% off" pattern that visitors have been conditioned to ignore, the roleta de premios triggers curiosity and micro-commitment. Visitors want to know what they will win, so they engage. This is why EA consistently achieves 8-15% opt-in rates while standard pop-ups plateau at 3-5%.

The prizes are fully configurable. You control the labels (10% off, frete gratis, 15% off, a free product), the probability weighting for each slice, and the visual design. The wheel can be weighted so your highest-margin offers appear most frequently while still offering exciting top prizes that drive engagement.

Beyond the roleta de premios, the app offers exit-intent detection, time-delay triggers, scroll-depth triggers, and page-specific targeting. It captures both email and SMS in a single pop-up, and natively integrates with Klaviyo, Mailchimp, Omnisend, Drip, ActiveCampaign, and more. GDPR and TCPA consent checkboxes are built in, and the mobile experience passes Google's intrusive interstitial guidelines.

The free plan is genuinely useful for production lojas, not just a trial. testes A/B is available on the free tier, as is detailed analytics showing impressions, conversaos, and receita attributed to the pop-up.

Vantagens: Highest taxa de conversaos of any pop-up app tested. Gratis plan with no subscriber caps on the base tier. Gamified roleta de premios plus standard pop-up templates. Native integrations with all major email platforms. Built-in SMS capture. testes A/B on free plan. Mobile-optimized by default. Nao coding required. Lightweight script with minimal velocidade da pagina impact.

Desvantagens: The roleta de premios aesthetic may not suit ultra-luxury or minimalist brands (standard pop-up templates are available as an alternative). The analytics dashboard, while functional, is less detailed than enterprise platforms like OptiMonk.

Install EA Roleta de Premios Gratis →

#2 Privy

Who it's best for: Lojas that want pop-up + email marketing in one tool and haven't committed to a dedicated email platform yet.

Privy is one of the most established names in the Shopify pop-up space, with over 500,000 merchants using it. Its main advantage is being a two-in-one solution: pop-up capture plus a built-in email marketing module with automations, newsletters, and abandono de carrinho emails. For lojas just starting with email marketing, this eliminates the complexity of managing two separate tools.

Privy offers pop-ups, banners, flyouts, embedded forms, and a spin-to-win gamification option (available on paid plans only). The drag-and-drop builder is intuitive, and the template library covers common use cases. Carrinho saver pop-ups that trigger on checkout abandonment are a standout feature.

Vantagens: All-in-one pop-up + email marketing. User-friendly interface. Carrinho saver pop-ups. Strong template library. Built-in automations.

Desvantagens: Gratis plan limited to 100 contacts. Spin wheel only on paid plans. Email marketing depth doesn't match dedicated platforms like Klaviyo. Precos scales aggressively with list size. Can become expensive for mid-size lojas.

#3 OptiMonk

Who it's best for: Mid-to-large lojas with a dedicated CRO team that wants advanced personalization, deep testes A/B, and website-wide otimizacao beyond just pop-ups.

OptiMonk goes beyond pop-up capture into full website personalization. It can dynamically change headlines, product recommendations, and CTAs based on visitor behavior, trafego source, carrinho value, and funnel stage. With 300+ templates and a powerful rules engine, it is the most feature-rich option on this list.

The Wheel of Fortune gamification option is available on paid plans and performs well, though not quite at EA Roleta de Premios levels. Where OptiMonk truly excels is advanced targeting: show different pop-ups to first-time visitors vs. returning clientes, visitors from Facebook ads vs. organic search, or high-value carrinho holders vs. browsers.

Vantagens: Most powerful targeting and personalization. Excellent testes A/B. 300+ templates. Website-wide personalization beyond just pop-ups. AI-powered smart recommendations.

Desvantagens: Higher cost ($39-99/mo for meaningful features). Steeper learning curve. Gamification only on paid plans. Overkill for lojas that just need a list-building pop-up.

#4 Klaviyo Signup Forms

Who it's best for: Lojas already on Klaviyo that want seamless list sync without a separate pop-up app, and who prioritize targeting over taxa de conversao.

Klaviyo's built-in signup form builder handles pop-ups, flyouts, embedded forms, and full-page landing pages. For lojas already paying for Klaviyo, using its native forms eliminates the need for a separate app and ensures zero-friction data flow into your segments and automations.

The key advantage is Klaviyo's targeting capabilities. You can show different pop-ups based on Klaviyo segments, profile properties, and behavioral data. Multi-step forms, testes A/B, and mobile-optimized templates round out the offering. The key weakness is no gamification, which means standard opt-in rates.

Vantagens: Zero integration friction for Klaviyo users. Advanced segment-based targeting. Nao additional app or cost. Part of a powerful marketing platform.

Desvantagens: Nao gamification. Standard taxa de conversaos (3-5%). Requires a Klaviyo assinatura. Limited standalone pop-up functionality. Design options more constrained than dedicated pop-up apps.

#5 Wisepops

Who it's best for: Brand-conscious DTC lojas that want premium design quality and are willing to pay for a polished pop-up experience.

Wisepops is a premium pop-up platform known for its excellent design quality and extensive integration library (30+ native connections). The visual editor is one of the best in class, allowing pixel-perfect design matching that brand-focused lojas appreciate. Wisepops also offers on-site notifications and embedded bars, making it a versatile on-site messaging platform.

The downside is pricing: there is no free plan, with pricing starting at $49/month. For lojas that can afford it, the design quality and integration breadth are strong. But for budget-conscious merchants, EA Roleta de Premios delivers higher taxa de conversaos at zero cost.

Vantagens: Excellent design quality. 30+ native integrations including HubSpot and Vendasforce. On-site notifications. Professional editor. Strong analytics.

Desvantagens: Nao free plan ($49/mo minimum). Higher cost than most alternatives. Gamification only on upper tiers. Smaller Shopify-specific community than Privy or OptiMonk.

#6 Justuno

Who it's best for: Ecommerce lojas running multiple channels (Shopify + other platforms) that want one pop-up tool across all their properties.

Justuno is a cross-platform conversao otimizacao tool that works on Shopify, BigCommerce, WooCommerce, and custom sites. It offers gamification (roleta de premioss and scratch cards), AI-powered product recommendations within pop-ups, and a visual editor with drag-and-drop design. The platform excels at multi-channel consistency for brands that sell on more than one platform.

Vantagens: Cross-platform support. Gamification included. AI product recommendations in pop-ups. Deep targeting options. Good testes A/B.

Desvantagens: Gratis plan limited to 5,000 sessions. The interface can be complex for first-time users. Some merchants report slower cliente support response times. Precos can be confusing.

#7 Poptin

Who it's best for: Small lojas on a tight budget that need a basic, reliable pop-up with autoresponder functionality built in.

Poptin offers a straightforward pop-up builder with a unique feature: built-in autoresponder emails. When a visitor submits their email, Poptin can automatically send a follow-up email with the desconto code, reducing dependency on a separate email platform for the initial welcome message. Countdown timers within pop-ups add urgency.

Vantagens: Built-in autoresponder. Clean interface. Countdown timers. Affordable pricing. Good exit-intent detection.

Desvantagens: Gratis plan limited to 1,000 visitors/month. Nao roleta de premios gamification. Design templates are basic compared to top-tier options. Limited integration depth.

#8 Rivo Pop-ups

Who it's best for: Shopify lojas that want a simple, clean email capture pop-up with minimal setup and no complexity.

Rivo Pop-ups prioritizes simplicity. The setup takes under 5 minutes, the templates are clean and modern, and the app does one thing well: capture email addresses. There are no gamification features, no complex targeting rules, and no website personalization. For lojas that want a "set it and forget it" pop-up, Rivo delivers.

Vantagens: Extremely simple to set up. Clean, modern templates. Lightweight. Gratis plan available. Good Klaviyo integration.

Desvantagens: Nao gamification. Basic targeting only. Lower taxa de conversaos due to standard pop-up format. Limited customization. Fewer features than top-tier alternatives.

#9 Pop-up Maker

Who it's best for: Lojas that need a lightweight, no-frills pop-up at the lowest possible cost.

Pop-up Maker covers the basics competently: clean pop-up designs, standard trigger options (time delay, exit intent, scroll, page-specific), and integrations with the major email platforms. It is a reliable budget option for lojas that don't need gamification or advanced targeting but still want to capture emails.

Vantagens: Simple and lightweight. Gratis basic plan. Low-cost paid plans. Covers pop-up fundamentals. Mobile-responsive.

Desvantagens: Nao gamification. Lower taxa de conversaos (2-4%). Fewer integrations. Less design flexibility. Minimal analytics compared to premium alternatives.

#10 Seguno Pop-ups

Who it's best for: Lojas already using Seguno for email marketing that want a native pop-up integration within their existing platform.

Seguno Pop-ups integrates directly with Seguno's email marketing platform and Shopify Email. If you are already in the Seguno ecosystem, adding their pop-up tool provides a seamless connection to your existing lists and automations. The pop-ups themselves are clean and well-designed, though limited in advanced features.

Vantagens: Seamless Seguno integration. Clean design. Shopify Email compatible. Simple setup. Affordable pricing.

Desvantagens: Primarily useful if already using Seguno. Nao gamification. Standard taxa de conversaos. Limited third-party integrations. Fewer trigger options than dedicated pop-up apps.

Our Testing Methodology

Each app was tested over a minimum 7-day period on a test Shopify loja receiving real trafego. We measured:

• Opt-in rate: Impressions vs. email submissions, measured with each app's analytics and verified via email platform subscriber counts.
• Page speed impact: Lighthouse Desempenho score before and after installation, measured on pagina de produtos and the pagina inicial.
• Integracao reliability: Time from pop-up submission to subscriber appearing in Klaviyo, including profile data completeness.
• Configuracao time: Time from install to live pop-up for a first-time user following only the in-app setup flow.
• Mobile UX: Manual testing on iOS and Android devices at multiple screen sizes, including dismissal ease and text readability.

App Loja ratings and review volume were factored in as secondary signals of merchant satisfaction. All pricing was verified at time of publication (March 2026).

Which Pop-up App Is Right for Your Loja?

Start Capturing More Emails Today

EA Pop-up de Email & Roleta de Premios is free to install with no credit card required. Most lojas see 8-15% opt-in rates from day one. Configuracao takes under 10 minutes and connects to your email platform in 2 minutes.

Install EA Roleta de Premios Gratis →

Guias Relacionados

• Shopify Pop-up Estrategia Guia 2026
• Shopify Pop-up de Email Melhores Praticas
• Melhores Email Capture Apps for Shopify 2026
• Shopify Pop-up Conversao Benchmarks 2026
• Shopify Email Marketing Guia

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