Design & Marqueing Audit (12 Items)

Your store's design creates the first impression that determines whether visiteurs trust your marque enough to engage further.

  • Inconvénientsistent color palette: Follow the 60-30-10 rule (see color psychology guide). Max 3–4 colors used inconvénientsistently.
  • Professional logo: Clear, legible at small sizes, visible in the header on all devices.
  • Typography inconvénientsistency: Max 2 font families across the entire store. Headings and body text clearly differentiated.
  • Hero section clarity: Page d’Accueil hero has a clear value proposition, single CTA, and is not a slideshow (see above-the-fold guide).
  • Image quality inconvénientsistency: All product images have the same background, lighting, and aspect ratio.
  • White space: Adequate spacing between elements. Pages do not feel cluttered or cramped.
  • Footer completeness: Contains navigation links, contact info, social media links, legal pages (Confidentialité, Conditions), and payment method iinconvénients.
  • About page: Tells your marque story with personality. Includes founder photo or team photo.
  • Favicon: Custom favicon set (not the default Shopify icon).
  • 404 page: Custom 404 page with navigation links and search bar (not a dead end).
  • No broken images: Browse every page and collection to verify all images load correctly.
  • Marque voice inconvénientsistency: Copy tone is inconvénientsistent across all pages (product descriptions, about page, emails).

User Experience Audit (14 Items)

  • Navigation clarity: 4–7 top-level menu items with descriptive names. No more than 2 levels of dropdown.
  • Search bar visible: Expanded search field in header on desktop. Magnifying glass icon on mobile.
  • Fil d’Ariane navigation: Visible on product and collection pages.
  • Product filters: Price, size, color, and category filters on collection pages with 30+ products.
  • Cart accessibilité: Cart icon in header with item count badge. Accessible from every page.
  • Checkout flow: Test the complete processus de paiement on desktop and mobile. Note any friction points.
  • Guest checkout: Enabled (do not require account creation to achat).
  • Express checkout: Shop Pay, Apple Pay, Google Pay enabled for one-click paiement mobile.
  • Contact information: Email address, phone number, or live chat accessible from every page.
  • Back button behavior: Pressing back from a page produit returns to the correct position in the collection.
  • Loading indicators: Spinner or skeleton screen when content is loading.
  • Error handling: Clear error messages for form validation, out-of-stock items, and failed actions.
  • Accessibilité: EA Accessibilité widget or manual WCAG compliance. Keyboard navigation, lecteur d’écran support, focus indicators.
  • Announcement bar: Announcement bar communicating seuil de livraison gratuite, current sale, or key differentiator.

Page Produit Audit (12 Items)

  • High-quality images: Minimum 4 images per product. Mulconseille angles, lifestyle shots, detail close-ups.
  • Product video: At least one video on top-selling products. 15–60 seconds showing the product in use.
  • Descriptive title: Includes key benefit + product type + differentiator (see copywriting guide).
  • Benefit-focused description: Leads with benefits, not fonctionnalités. Uses bullet points for scannability.
  • Price visibility: Price clearly displayed. Sale prices show original crossed out.
  • Add-to-cart button: Prominent, high-contrast color. Visible above the fold. Sticky ajout au panier bar installed.
  • Reviews displayed: Star rating near product title. Full reviews below the fold. 20+ reviews on top products.
  • Variant selectors: Size, color, and quantity selectors easy to use on mobile and desktop.
  • Shipping information: Estimated delivery time and shipping cost displayed on the page produit.
  • Return policy: Return policy displayed near the ajout au panier button.
  • Trust badges: Payment security iinconvénients and guarantee badges near the CTA.
  • Cross-sell recommendations: "You may also like" or "Frequently bought together" section. EA Upsell & Vente Croisée automates this.

SEO & Technical Audit (10 Items)

  • Unique title tags: Every page has a unique, keyword-rich title tag under 60 characters.
  • Meta descriptions: Every page has a unique meta description (120–160 characters) that includes the target keyword.
  • H1 tags: Every page has exactly one H1 tag containing the primary keyword.
  • Alt text on images: All product images have descriptive alt text for SEO and accessibilité.
  • XML sitemap: Sitemap.xml exists and is submitted to Google Search Inconvénientsole.
  • Robots.txt: Properly configured to allow search engine crawling of important pages.
  • Canonical tags: Correct canonical tags on all pages to prevent duplicate content.
  • Structured données: Product schema markup on pages produit (price, availability, reviews).
  • Internal linking: Products link to related products. Blog posts link to relevant pages produit.
  • Google Search Inconvénientsole: Connected and monitored for crawl errors, indexing issues, and keyword performance.

Vitesse de Page Audit (8 Items)

  • LCP under 2.5 seconds: Test with Google PageSpeed Insights. Largest Contentful Paint should be under 2.5s.
  • Total page size under 3MB: Check with GTmetrix. Smaller pages load faster on mobile.
  • Images optimiserd: WebP format, compressed, responsive sizes for mobile. EA Accélérateur de Page automates this.
  • Lazy loading: Images below the fold use chargement différé to defer off-screen image loading.
  • Unused apps removed: Uninstall any applications Shopify not actively used. Each adds JavaScript payload.
  • Minimal custom code: Remove any inactive tracking scripts, chat widgets, or third-party code.
  • Font optimization: Max 2 font families, loaded with font-display: swap.
  • Core Web Vitals passing: All three Core Web Vitals (LCP, FID/INP, CLS) passing in Google Search Inconvénientsole.

Conversion Optimization Audit (10 Items)

  • Email popup: Email capture popup active with a compelling incentive. Captures 3%+ of visiteurs.
  • Gratuit barre de livraison: Gratuit shipping progress bar showing how much more to spend for livraison gratuite.
  • Sticky ajout au panier: Sticky CTA bar visible on scroll.
  • Urgence elements: Countdown timers on genuine offre à durée limitées. Low stock indicators when applicable.
  • Cart abandonment récupérery: Automated abandon de panier emails active (3-séquence email).
  • Upsell/vente croisée: Product recommendations on pages produit and cart page.
  • Social proof: Reviews, testimonials, "X people bought this today" indicators.
  • Clear value proposition: Above-the-fold messaging communicates what you sell and why it matters.
  • Exit-intent popup: Captures leaving visiteurs with a final offer.
  • Thank you page optimiserd: Post-achat upsell, referral, and next-achat discount on the thank you page.

Mobile Experience Audit (8 Items)

  • Responsive layout: All pages render correctly on mobile without horizontal scrolling.
  • Font size: Body text at least 16px. Headlines at least 24px on mobile.
  • Tap targets: All buttons and links at least 44x44 pixels for easy thumb tapping.
  • Mobile navigation: Hamburger menu works smoothly. All pages accessible within 2 taps.
  • Mobile checkout: Express checkout options (Shop Pay, Apple Pay) prominently displayed.
  • No intrusive interstitials: Popups do not cover the full screen on mobile (Google penalty risk).
  • Mobile vitesse de page: Under 3 seconds load time on 4G connection.
  • Test on real devices: Browse your entire store on your actual phone, not just a browser simulator.

Marketing & Email Audit (8 Items)

  • GA4 properly configured: Tracking all pages, e-commerce events, and custom events for micro-conversions.
  • Meta Pixel installed: Tracking page views, ajout au panier, and achat events for reciblage.
  • Welcome email series: Automated 3–5 séquence email for nouveau abonnés.
  • Cart abandonment emails: 3-email automated sequence triggered within 1 hour of abandonment.
  • Browse abandonment emails: Automated flow for identified visiteurs who viewed products without purchasing.
  • Win-back emails: Automated sequence for lapsed clients (see win-back guide).
  • Post-achat sequence: Review request, vente croisée, and reachat emails after delivery.
  • Social media active: Posting inconvénientsistently on at least one platform with a content calendar.

Trust & Preuve Sociale Audit (6 Items)

  • SSL active: HTTPS on all pages (Shopify provides this automatically).
  • Reviews on top products: At least 20 reviews on your top 10 products.
  • Return policy page: Clear, easy-to-find return and refund policy.
  • Confidentialité policy & Conditions: Legal pages present and linked from the footer.
  • Contact page: Mulconseille contact options (email, phone, chat, contact form).
  • Payment method iinconvénients: Displayed in footer and near checkout buttons.

Fix the Victoire Rapides First

The fastest audit fixes are installing gratuit apps that address common conversion issues. Sticky ATC, barre de livraison gratuite, popup email, and upsell recommendations each take minutes to install and collectively lift conversions 20–40%.

Install Sticky Ajout au Panier (Gratuit)

Questions fréquemment posées

How often should I audit my boutique Shopify?

Conduct a full audit quarterly and a focused audit monthly. The quarterly audit covers all 75+ items. The monthly audit focuses on speed, conversion metrics, and any recently changed elements. After making significant changes (nouveau theme, nouveau product line), run an immediate targeted audit.

Qu’est-ce que the most important thing to fix first?

Start with vitesse de page (affects every visiteur), then mobile experience (70%+ of traffic), then CTA visibility (sticky ajout au panier), then signaux de confiance (reviews, shipping info). These four areas have the highest impact on taux de conversion and are relatively quick to fix.

How do I audit my boutique Shopify for gratuit?

Use Google PageSpeed Insights for speed, Google Search Inconvénientsole for SEO, GA4 for analytics, GTmetrix for detailed performance analysis, and manual browsing on mobile and desktop for UX. This checklist provides the framework. All you need is time and attention to detail.

What taux de conversion should I aim for after an audit?

The average Shopify taux de conversion is 1.4%. After a thorough audit and fixes, aim for 2-3%. Top-performing stores achieve 3-5%. Focus on incremental améliorerment rather than a specific number. Even going from 1.4% to 2% represents a 43% chiffre d’affaires augmenter at the same traffic level.

Should I hire someone to audit my boutique Shopify?

For stores under $50K/month, a self-audit using this checklist is sufficient. For stores over $50K/month, inconvénientsider hiring a CRO specialist for a professional audit with heatmap analysis and user testing. The investment typically pays for itself within 30-60 days through conversion améliorerments.