Design & Branding 監査 (12 Items)

Your ストア's design creates the first impression that determines whether visitors 信頼 your brand enough to engage further.

  • デメリットistent color palette: Follow the 60-30-10 rule (see color psychology guide). Max 3–4 colors used consistently.
  • Professional logo: Clear, legible at small sizes, visible in the header on all devices.
  • Typography consistency: Max 2 font families across the entire ストア. Headings and body text clearly differentiated.
  • Hero section clarity: ホームページ hero has a clear value proposition, single CTA, and is not a slideshow (see above-the-fold guide).
  • Image quality consistency: All product images have the same background, lighting, and aspect ratio.
  • White space: Adequate spacing between elements. Pages do not feel cluttered or cramped.
  • Footer completeness: Contains navigation links, contact info, social media links, legal pages (プライバシー, 利用規約), and payment method icons.
  • About page: Tells your brand story with personality. Includes founder photo or team photo.
  • Favicon: Custom favicon set (not the default Shopify icon).
  • 404 page: Custom 404 page with navigation links and search bar (not a dead end).
  • いいえ broken images: Browse every page and collection to verify all images load correctly.
  • Brand voice consistency: Copy tone is consistent across all pages (product descriptions, about page, emails).

User Experience 監査 (14 Items)

  • Navigation clarity: 4–7 top-level menu items with descriptive names. いいえ more than 2 levels of dropdown.
  • Search bar visible: Expanded search field in header on desktop. Magnifying glass icon on mobile.
  • パンくずリスト navigation: Visible on product and collection pages.
  • Product filters: 価格, size, color, and category filters on collection pages with 30+ products.
  • カート アクセシビリティ: カート icon in header with item count badge. Accessible from every page.
  • チェックアウト flow: Test the complete チェックアウト process on desktop and mobile. いいえte any friction points.
  • Guest チェックアウト: Enabled (do not require account creation to purchase).
  • Express チェックアウト: Shop Pay, Apple Pay, Google Pay enabled for one-click mobile チェックアウト.
  • Contact information: Email address, phone number, or live chat accessible from every page.
  • Back button behavior: Pressing back from a 商品ページ returns to the correct position in the collection.
  • Loading indicators: Spinner or skeleton screen when content is loading.
  • Error handling: Clear error messages for form validation, out-of-stock items, and failed actions.
  • アクセシビリティ: EA アクセシビリティ widget or manual WCAG compliance. Keyboard navigation, screen reader support, focus indicators.
  • Announcement bar: Announcement bar communicating 送料無料 threshold, current sale, or key differentiator.

商品ページ 監査 (12 Items)

  • High-quality images: Minimum 4 images per product. Multiple angles, lifestyle shots, detail close-ups.
  • Product video: At least one video on top-selling products. 15–60 seconds showing the product in use.
  • Descriptive title: Includes key benefit + product type + differentiator (see copywriting guide).
  • Benefit-focused description: Leads with benefits, not features. Uses bullet points for scannability.
  • 価格 visibility: 価格 clearly displayed. Sale prices show original crossed out.
  • Add-to-カート button: Prominent, high-contrast color. Visible above the fold. Sticky add-to-カート bar installed.
  • レビュー displayed: Star rating near product title. Full reviews below the fold. 20+ reviews on top products.
  • Variant selectors: Size, color, and quantity selectors easy to use on mobile and desktop.
  • Shipping information: Estimated delivery time and shipping cost displayed on the 商品ページ.
  • Return policy: Return policy displayed near the add-to-カート button.
  • 信頼 badges: Payment security icons and guarantee badges near the CTA.
  • Cross-sell recommendations: "You may also like" or "Frequently bought together" section. EA アップセル & クロスセル automates this.

SEO & Technical 監査 (10 Items)

  • Unique title tags: Every page has a unique, keyword-rich title tag under 60 characters.
  • Meta descriptions: Every page has a unique meta description (120–160 characters) that includes the target keyword.
  • H1 tags: Every page has exactly one H1 tag containing the primary keyword.
  • Alt text on images: All product images have descriptive alt text for SEO and アクセシビリティ.
  • XML sitemap: Sitemap.xml exists and is submitted to Google Search デメリットole.
  • Robots.txt: Properly configured to allow search engine crawling of important pages.
  • Canonical tags: Correct canonical tags on all pages to prevent duplicate content.
  • Structured data: Product schema markup on 商品ページs (price, availability, reviews).
  • Internal linking: Products link to related products. Blog posts link to relevant 商品ページs.
  • Google Search デメリットole: Connected and monitored for crawl errors, indexing issues, and keyword performance.

ページ速度 監査 (8 Items)

  • LCP under 2.5 seconds: Test with Google PageSpeed インサイト. Largest Contentful Paint should be under 2.5s.
  • Total page size under 3MB: Check with GTmetrix. Smaller pages load faster on mobile.
  • Images optimized: WebP format, compressed, responsive sizes for mobile. EA ページ速度ブースター automates this.
  • Lazy loading: Images below the fold use lazy loading to defer off-screen image loading.
  • Unused apps removed: Uninstall any Shopify apps not actively used. Each adds JavaScript payload.
  • Minimal custom code: Remove any inactive tracking scripts, chat widgets, or third-party code.
  • Font 最適化: Max 2 font families, loaded with font-display: swap.
  • Core Web Vitals passing: All three Core Web Vitals (LCP, FID/INP, CLS) passing in Google Search デメリットole.

コンバージョン 最適化 監査 (10 Items)

  • Email ポップアップ: Email capture ポップアップ active with a compelling incentive. Captures 3%+ of visitors.
  • 無料 shipping bar: 無料 shipping progress bar showing how much more to spend for 送料無料.
  • Sticky add-to-カート: Sticky CTA bar visible on scroll.
  • Urgency elements: Countdown timers on genuine limited-time offers. Low stock indicators when applicable.
  • カート abandonment recovery: Automated カート放棄 emails active (3-email sequence).
  • アップセル/クロスセル: Product recommendations on 商品ページs and カート page.
  • Social proof: レビュー, testimonials, "X people bought this today" indicators.
  • Clear value proposition: Above-the-fold messaging communicates what you sell and why it matters.
  • Exit-intent ポップアップ: Captures leaving visitors with a final offer.
  • Thank you page optimized: Post-purchase アップセル, 紹介, and next-purchase 割引 on the thank you page.

モバイル Experience 監査 (8 Items)

  • Responsive layout: All pages render correctly on mobile without horizontal scrolling.
  • Font size: Body text at least 16px. Headlines at least 24px on mobile.
  • Tap targets: All buttons and links at least 44x44 pixels for easy thumb tapping.
  • モバイル navigation: Hamburger menu works smoothly. All pages accessible within 2 taps.
  • モバイル チェックアウト: Express チェックアウト options (Shop Pay, Apple Pay) prominently displayed.
  • いいえ intrusive interstitials: ポップアップs do not cover the full screen on mobile (Google penalty risk).
  • モバイル ページ速度: Under 3 seconds load time on 4G connection.
  • Test on real devices: Browse your entire ストア on your actual phone, not just a browser simulator.

マーケティング & Email 監査 (8 Items)

  • GA4 properly configured: Tracking all pages, ecommerce events, and custom events for micro-コンバージョンs.
  • Meta Pixel installed: Tracking page views, add-to-カート, and purchase events for リターゲティング.
  • Welcome email series: Automated 3–5 email sequence for new subscribers.
  • カート abandonment emails: 3-email automated sequence triggered within 1 hour of abandonment.
  • Browse abandonment emails: Automated flow for identified visitors who viewed products without purchasing.
  • Win-back emails: Automated sequence for lapsed 顧客 (see win-back guide).
  • Post-purchase sequence: レビュー request, クロスセル, and repurchase emails after delivery.
  • Social media active: Posting consistently on at least one platform with a content calendar.

信頼 & ソーシャルプルーフ 監査 (6 Items)

  • SSL active: HTTPS on all pages (Shopify provides this automatically).
  • レビュー on top products: At least 20 reviews on your top 10 products.
  • Return policy page: Clear, easy-to-find return and refund policy.
  • プライバシー policy & 利用規約: Legal pages present and linked from the footer.
  • Contact page: Multiple contact options (email, phone, chat, contact form).
  • Payment method icons: Displayed in footer and near チェックアウト buttons.

Fix the Quick Wins First

The fastest audit fixes are installing free apps that address common コンバージョン issues. Sticky ATC, 送料無料 bar, email ポップアップ, and アップセル recommendations each take minutes to install and collectively lift コンバージョンs 20–40%.

Install 固定カートボタン (無料)

よくある質問

How often should I audit my Shopify ストア?

Conduct a full audit quarterly and a focused audit monthly. The quarterly audit covers all 75+ items. The monthly audit focuses on speed, コンバージョン metrics, and any recently changed elements. After making significant changes (new theme, new product line), run an immediate targeted audit.

とは the most important thing to fix first?

Start with ページ速度 (affects every visitor), then mobile experience (70%+ of トラフィック), then CTA visibility (sticky add-to-カート), then 信頼 signals (reviews, shipping info). These four areas have the highest impact on コンバージョン率s and are relatively quick to fix.

How do I audit my Shopify ストア for free?

Use Google PageSpeed インサイト for speed, Google Search デメリットole for SEO, GA4 for analytics, GTmetrix for detailed performance analysis, and manual browsing on mobile and desktop for UX. This checklist provides the framework. All you need is time and attention to detail.

What コンバージョン率 should I aim for after an audit?

The average Shopify コンバージョン率 is 1.4%. After a thorough audit and fixes, aim for 2-3%. トップ-performing ストアs achieve 3-5%. Focus on incremental improvement rather than a specific number. Even going from 1.4% to 2% represents a 43% 売上 increase at the same トラフィック level.

Should I hire someone to audit my Shopify ストア?

For ストアs under $50K/month, a self-audit using this checklist is sufficient. For ストアs over $50K/month, consider hiring a CRO specialist for a professional audit with heatmap analysis and user testing. The investment typically pays for itself within 30-60 days through コンバージョン improvements.