What makes a good email signup popup app?
An email signup popup should turn visitors into subscribers without driving them off the page. Check five things:
- Offer and code delivery: a unique code per sign-up, shown on screen and sent by email.
- Timing: delay, scroll, exit intent, page rules and a frequency cap.
- Mobile: a phone layout, a small teaser instead of a full-screen takeover, an easy close button.
- Consent: an unticked checkbox, your own SMS wording, and double opt-in if you need it.
- Sync and price: where contacts go (Shopify customers, your email tool), and what the plan counts.
Shopify email popup apps compared by rating, reviews and price
Ratings, reviews and prices are from each app's Shopify App Store listing as of November 2026, in US dollars (some listings show local-currency estimates).
| App | Rating | Reviews | Free plan | Starting price | Best for |
|---|---|---|---|---|---|
| EA Email Popup & Spin Wheel (our app) | 4.6 | 151 | Yes | Free; then $4.99/mo | Email, SMS and game popups, all features on every tier |
| Klaviyo: Email Marketing & SMS | 4.7 | 3,431 | Yes | SMS $15/mo; Email $20/mo | Stores that send email and SMS with Klaviyo |
| Omnisend Email Marketing & SMS | 4.7 | 3,201 | Yes | $16/mo (500 contacts) | Popups plus welcome and cart emails in one tool |
| Shopify Forms | 4.5 | 768 | Free app | Free | A free newsletter popup made by Shopify |
| OptiMonk: AI Popup Builder | 4.8 | 452 | Yes | $29/mo | AI-built popups, largest free pageview allowance |
| Poptin Email Marketing, Pop Up | 4.9 | 348 | Yes | $19/mo | Popups and email sending on one small plan |
| Pop Convert: Pop Ups, Banners | 4.9 | 8,687 | Yes | $15/mo (Shopify Basic) | Most-reviewed popup app, 90-day trial |
| CWILL Popup Email Marketing | 4.9 | 7,676 | Yes | $11.90/mo | Popups plus built-in email, priced by new subscribers |
| Email PopUp & Pop Up Discount | 4.9 | 402 | Free app | Free | A free popup app that syncs to your email tool |
What each app counts, and what the free plan covers
Convert your own traffic before comparing. Poptin's listing puts 1,000 visitors at about 3,000 pageviews. Traffic-based plans track visits; contact or subscriber plans track list size.
| App | Price is counted in | Free plan covers | First paid step (per month) |
|---|---|---|---|
| EA Email Popup & Spin Wheel | Store pageviews | 1,000 pageviews, every feature | $4.99 up to 2,000; $99.99 for unlimited, or set your own limit |
| Klaviyo | Active profiles or SMS credits | 250 profiles, 500 emails | Email $20 (251 to 500 contacts) |
| Omnisend | Contacts | 250 contacts, 500 emails | $16 (500 contacts) |
| Shopify Forms | Free | Whole app | None |
| OptiMonk | Pageviews, domains | 10,000 pageviews, 1 domain | $29 (20,000 pageviews) |
| Poptin | Visitors, contacts | 1,000 visitors, 1 domain | $19 (5,000 visitors) |
| Pop Convert | Visitors (free); Shopify plan (paid) | 1,000 visitors, 50 subscribers | $15 on Shopify Basic |
| CWILL | New subscribers, emails sent | 30 new subscribers, 2,000 emails | $11.90 (150 new subscribers) |
| Email PopUp & Pop Up Discount | Free | Whole app | None |
1. EA Email Popup & Spin Wheel (our app)
Best for: email, SMS or game signup popups with every feature on every tier, starting free.
You can run a plain email popup, an SMS popup, or a game: spin the wheel, scratch card, mystery box, Plinko or slots, each with its own prizes and odds. Quiz questions can come first, with a different offer for each answer. Start from one of 98 templates or Create with AI, and show it as a popup with a teaser tab, an inline form or a signup page.
Every sign-up gets a unique discount code by email. Timing covers a delay, scroll, exit intent (on mobile too), cart conditions and frequency rules, and a popup can target mobile, desktop or both. Consent options include a GDPR checkbox, your own SMS consent text, a separate phone step, and "Confirm the email first" for double opt-in on email-only forms. Contacts are saved as Shopify customers and sync to Klaviyo, Omnisend, Mailchimp, Attentive, Brevo or a webhook. A/B tests keep the winning version, analytics show sign-ups, orders and revenue, and the listing carries the Built for Shopify badge.
It is free up to 1,000 store pageviews a month, then $4.99 up to 2,000, $14.99 up to 5,000, $29.99 up to 10,000 and $99.99 for unlimited pageviews. Set a Monthly billing limit and the popup pauses until next month instead of charging more. Install 3, 5 or 7 EA apps and every charge gets 10%, 20% or 30% off.
Install EA Email Popup & Spin Wheel Free →
Listing data (as of November 2026, from the Shopify App Store): 4.6 from 151 reviews. Free up to 1,000 store pageviews a month; Starter $4.99; Premium $14.99; Professional $29.99; more tiers in the app. 7-day free trial on paid tiers. See the EA Email Popup & Spin Wheel listing or read the EA Email Popup overview page.
2. Klaviyo: Email Marketing & SMS
Best for: stores that send their email and SMS through Klaviyo.
Klaviyo is an email, SMS and WhatsApp platform, so its signup forms and pop-ups sit next to the welcome flow they feed. New stores get a guided setup (signup form, welcome email, abandoned-checkout flow) inside Shopify Admin. Paid plans are priced by contacts or SMS credits and may be billed by Klaviyo separately from Shopify.
Listing data (as of November 2026, from the Shopify App Store): 4.7 from 3,431 reviews. Free to install (250 active profiles, 500 emails a month); SMS from $15 per month (1,250 credits); Email from $20 per month (251 to 500 contacts). View Klaviyo: Email Marketing & SMS on the Shopify App Store.
3. Omnisend Email Marketing & SMS
Best for: popups plus welcome and abandoned cart emails in one tool.
Omnisend is an email and SMS platform with popups and forms included; its listing names exit-intent popups and spin-to-win. The free plan includes welcome and abandoned cart automations. Standard adds an AI popup builder and removes Omnisend branding, and its price rises with your list.
Listing data (as of November 2026, from the Shopify App Store): 4.7 from 3,201 reviews. Free (250 contacts, 500 emails a month); Standard from $16 per month (500 contacts); Pro from $59 per month (2,500 contacts). View Omnisend Email Marketing & SMS on the Shopify App Store.
4. Shopify Forms
Best for: a free, simple newsletter form made by Shopify.
Shopify Forms adds inline and pop-up forms for newsletter sign-ups and lead capture. You can add a discount and triggers, translate forms and tag customers, and it works with Shopify Email. The listing does not mention games or A/B tests.
Listing data (as of November 2026, from the Shopify App Store): 4.5 from 768 reviews. Free. View Shopify Forms on the Shopify App Store.
5. OptiMonk: AI Popup Builder
Best for: AI-designed popups on up to 10,000 free pageviews a month.
OptiMonk's AI agent takes your goal and site URL, builds on-brand popups and suggests targeting, triggers and A/B tests. Types include email, SMS, exit intent and spin the wheel, and it works with Klaviyo, Mailchimp, Attentive and Postscript. Essential is the first unbranded plan.
Listing data (as of November 2026, from the Shopify App Store): 4.8 from 452 reviews. Free (10,000 pageviews a month, 1 domain); Essential $29 (20,000 pageviews); Growth $99 (100,000); Premium $249 (500,000) per month. View OptiMonk: AI Popup Builder on the Shopify App Store.
6. Poptin Email Marketing, Pop Up
Best for: small stores that want popups and email sending on one plan.
Poptin pairs email, exit-intent, coupon and spin wheel popups with email campaigns, sequences and autoresponders. It lists A/B tests and integrates with Klaviyo, Mailchimp, Omnisend and HubSpot. Plans count visitors and contacts.
Listing data (as of November 2026, from the Shopify App Store): 4.9 from 348 reviews. Free (1,000 visitors a month, 1 domain); Growth 500 $19 (5,000 visitors, 500 active contacts); Growth 1,000 $29 per month (10,000 visitors, 1,000 contacts). View Poptin Email Marketing, Pop Up on the Shopify App Store.
7. Pop Convert: Pop Ups, Banners
Best for: the most-reviewed popup app, with a 90-day trial.
Pop Convert covers popups, smart bars, banners and spin wheels, with email and phone capture saved to your Shopify customer list, exit-intent, scroll and geolocation triggers, and A/B tests. Paid pricing follows your Shopify plan, with unlimited visitors. It carries the Built for Shopify badge.
Listing data (as of November 2026, from the Shopify App Store): 4.9 from 8,687 reviews. Free (1,000 visitors and 50 subscribers a month); $15 per month on Shopify Basic; $29 on Grow; $79 on Advanced; $129 for Plus; 90-day free trial. View Pop Convert: Pop Ups, Banners on the Shopify App Store.
8. CWILL Popup Email Marketing
Best for: popups plus built-in email, priced by new subscribers.
CWILL, previously Trustoo and EcomSend, combines email popups, exit-intent and newsletter forms and spin-the-wheel offers with email campaigns and welcome, abandoned cart, win-back and post-purchase automations. It syncs with Shopify Email, and popup views are unlimited on every plan, with usage charges beyond plan limits. It carries the Built for Shopify badge.
Listing data (as of November 2026, from the Shopify App Store): 4.9 from 7,676 reviews. Free (30 new subscribers, 2,000 marketing emails a month); Essential $11.90 (150 new subscribers); Pro $29.90 (500); Premium $79.90 (2,000) per month; 7-day free trial. View CWILL Popup Email Marketing on the Shopify App Store.
9. Email PopUp & Pop Up Discount
Best for: a free popup that passes sign-ups to your email tool.
This Hoppy Apps listing covers email, SMS, discount, spin-the-wheel, countdown and exit-intent popups, and syncs email capture to Klaviyo, Mailchimp, Omnisend, Brevo or webhooks. It carries the Built for Shopify badge.
Listing data (as of November 2026, from the Shopify App Store): 4.9 from 402 reviews. Free. View Email PopUp & Pop Up Discount on the Shopify App Store.
What about Privy?
As of November 4, 2026, Privy's App Store page says the app is not currently available on the Shopify App Store, so it is not in the table. Any app above can replace it if it syncs to your email tool.
Offer, timing, mobile, consent and sync: getting the popup right
These five settings matter in any app you choose.
The offer
Put the benefit in the headline: 10% off the first order, free shipping, a gift or early access. A single-use code per sign-up stops one code spreading to coupon sites. Show it on screen and by email, and cap game prizes. More copy ideas are in our email popup best practices.
Timing
A popup that opens the instant a page loads interrupts shoppers before they see anything. Start with a delay of a few seconds, a scroll depth or exit intent, add a frequency cap, and hide it from existing subscribers. Then A/B test it; see the popup timing guide.
Mobile and Google's intrusive interstitials guidance
Google says pages whose content is hard to reach for visitors arriving from mobile search may not rank as highly. It names popups covering the main content right after landing, and exempts legal notices such as cookie and age checks. On phones, use a small teaser tab or bar that opens the form on tap, a delay or scroll trigger, and a close button that stays on screen.
Consent and double opt-in
Under the GDPR, consent must be an active choice, so checkboxes start unticked, with a link to your privacy policy. For texts, US rules (the TCPA and carrier rules) expect clear consent wording by the phone field: message frequency, that rates may apply, how to opt out. Double opt-in adds an address only after the shopper clicks a confirmation email. It keeps fake addresses out and is common in Germany. Rules differ by country; our GDPR compliance guide has more.
Syncing to Klaviyo, Omnisend or Mailchimp
Every sign-up should become a Shopify customer with marketing consent. If Klaviyo, Omnisend or Mailchimp sends your welcome series, connect the right list and send the code once, from the popup app or the welcome email, not both. Test one sign-up first. The Klaviyo popup integration guide shows the EA setup.
How to choose an email popup app for your store
| Your situation | Consider | Why |
|---|---|---|
| You already pay for Klaviyo or Omnisend | Their forms, or EA Email Popup & Spin Wheel for games and quiz offers | Forms sit next to your flows; EA syncs to both |
| You want to pay nothing | Shopify Forms or Email PopUp & Pop Up Discount | Both are listed as free |
| You want spin the wheel, scratch cards or quiz offers | EA Email Popup & Spin Wheel | Games and quizzes on every tier, free to 1,000 pageviews |
| You want popups and email sending on one plan | Poptin, CWILL or Omnisend | Each lists email campaigns with its popups |
| You want an AI agent to design popups | OptiMonk | Free up to 10,000 pageviews on one domain |
| You want the most-reviewed option | Pop Convert or CWILL | 8,687 and 7,676 reviews |
How we put this list together
We make EA Email Popup & Spin Wheel and list it first as our pick. The others are commonly recommended email popup apps plus well-reviewed results from an App Store search for "email popup". Ratings, reviews, prices and Built for Shopify badges are from each listing as of November 4, 2026. We did not run conversion tests, so the apps are not ranked by opt-in rate.
Frequently Asked Questions
What is the best email popup app for Shopify?
EA Email Popup & Spin Wheel is our pick (we make it). It is free up to 1,000 store pageviews a month with every feature, offers email, SMS and game popups with a unique code per sign-up, and syncs to Klaviyo, Omnisend, Mailchimp, Attentive and Brevo.
Is there a free newsletter popup app for Shopify?
Yes. Shopify Forms and Email PopUp & Pop Up Discount are listed as free. Free plans with caps: EA up to 1,000 pageviews a month, OptiMonk 10,000 pageviews, Poptin 1,000 visitors, Pop Convert 1,000 visitors and 50 subscribers, CWILL 30 new subscribers, and Klaviyo and Omnisend 250 profiles or contacts.
Will an email signup popup hurt my SEO on mobile?
It can if it covers the page. Google says pages whose content is hard to reach for visitors from mobile search may not rank as highly. Use a small teaser or banner on phones, a delay or scroll trigger, and an easy close button.
Should my Shopify email popup use double opt-in?
Use it where it is expected, such as Germany, or if fake addresses are a problem. EA Email Popup & Spin Wheel offers it on email-only forms with "Confirm the email first", and creates the discount code only after the shopper clicks the confirmation link.
How do I connect an email popup to Klaviyo, Omnisend or Mailchimp?
Connect the tool in the popup app's integrations and choose the list that sends your welcome email. EA Email Popup & Spin Wheel saves each sign-up as a Shopify customer and syncs it to Klaviyo, Omnisend, Mailchimp, Attentive or Brevo.