Shopify Pre-Lancamento Lista de Verificacao 2026 — 55+ Items Before Going Live

1. Legal & Compliance

Legal pages are not optional. Payment processors require them, GDPR and CCPA mandate them, and clientes check them before purchasing. Missing legal pages can get your payment gateway suspended within days of launch.

	Lista de Verificacao Item	Priority	Details / Action
☐	Privacidade policy published and linked in footer	Critical	Required by law in most jurisdictions and by all payment processors. Use Shopify's generator as a starting point, then customize.
☐	Termos of service published and linked in footer	Critical	Protects you from disputes. Cover order acceptance, liability limits, refund eligibility, and intellectual property.
☐	Refund/return policy clearly stated	Critical	A clear return policy increases conversao by 5-8%. State timeframes, conditions, and who pays return shipping.
☐	Cookie consent banner active (GDPR/CCPA)	Critical	If you sell to EU or California clientes, a cookie consent banner is legally required. Test that it blocks scripts until consent.
☐	Business registration/tax ID set up correctly	Critical	Verify your business information in Shopify Settings > Legal. Incorrect details cause payment processing issues.

	Lista de Verificacao Item	Priority	Details / Action
☐	Shipping policy page published	Important	Separate from product-level shipping info. Cover processing times, carriers, international availability, delays.
☐	Contact information easily findable	Important	Physical address or PO box, email, and phone (or at minimum a contact form). Required by many jurisdictions.
☐	Acessibilidade statement present	Important	Use EA Acessibilidade to add WCAG compliance tools. Reduces legal risk and widens your audience.

2. Domain & Branding

Your domain and brand elements create the first impression. Launching on a myshopify.com subdomain signals "not a real business" to potential clientes.

	Lista de Verificacao Item	Priority	Details / Action
☐	Custom domain connected and verified	Critical	Purchase through Shopify or connect external domain. Verify DNS propagation is complete before launch.
☐	SSL certificate active (HTTPS)	Critical	Shopify provides free SSL. Verify the lock icon appears on all pages. Without SSL, browsers show "Naot Secure" warnings.
☐	All domain redirects working (www to non-www or vice versa)	Critical	Set your preferred domain in Shopify settings. The other version should 301 redirect to prevent duplicate content.
☐	Favicon uploaded and displaying	Critical	Upload in Online Loja > Themes > Customize > Theme Settings. A missing favicon looks unprofessional in browser tabs.

	Lista de Verificacao Item	Priority	Details / Action
☐	Logo is crisp on all screen sizes	Important	Upload at 2x display size. Test on mobile and desktop. SVG format is ideal for logos.
☐	Brand email configured (hello@yourdomain.com)	Important	Cliente notifications from a branded email build confianca. Set up in Settings > Naotifications.
☐	Social media profiles linked	Important	Add your active social profiles to footer. Only link profiles you actively maintain.

3. Product Catalog

Every pagina de produto is a landing page. Before launch, each product needs complete images, descriptions, pricing, and variants — no placeholder content allowed.

	Lista de Verificacao Item	Priority	Details / Action
☐	All products have 4+ high-quality images	Critical	Front, alternate angle, detail, and lifestyle shot minimum. Products with 4+ images convert 28% better.
☐	All product descriptions are unique and benefit-focused (150+ words)	Critical	Nao manufacturer copy-paste. Lead with benefits, follow with specs in bullet points. Under 50 words hurts conversao.
☐	All prices are correct (including sale prices)	Critical	Double-check every price and compare-at price. A pricing error on launch day can cost thousands.
☐	All variants have correct prices, SKUs, and inventory counts	Critical	Check every variant of every product. Missing SKUs break inventory tracking. Wrong variant prices break confianca.
☐	Inventory tracking enabled for all products	Critical	Enable "Track quantity" in product admin. Overselling physical products creates cliente service nightmares.

	Lista de Verificacao Item	Priority	Details / Action
☐	Product collections organized logically	Important	Create collections that match how clientes shop: by category, price range, occasion, or best-sellers.
☐	Product weights entered (for shipping calculations)	Important	Accurate weights prevent shipping under/overcharging. Include packaging weight.
☐	Nao placeholder or "lorem ipsum" text on any page	Important	Search your entire loja for placeholder text. Check every page, collection description, and navigation link.
☐	All product images have alt text	Important	Descriptive alt text helps SEO (Google Images) and acessibilidade. Include product name and key attribute.

4. Payments & Checkout

A broken checkout means zero receita regardless of how good everything else is. This is the most critical pre-launch testing area.

	Lista de Verificacao Item	Priority	Details / Action
☐	Payment gateway configured and tested with real transaction	Critical	Place a real order with a real card, then refund. Shopify Payments, PayPal, and any alternative methods must work.
☐	Shopify Payments or primary gateway fully verified	Critical	Complete all verification steps. Unverified gateways may hold funds or disable after a few transactions.
☐	Order confirmation email sends correctly	Critical	Test that confirmation emails arrive with correct order details, branding, and reply-to address.
☐	Checkout branding matches loja (logo, colors)	Critical	Customize in Settings > Checkout. A generic checkout page breaks confianca at the most critical moment.

	Lista de Verificacao Item	Priority	Details / Action
☐	Express checkout methods enabled (Shop Pay, Apple Pay, Google Pay)	Important	Express checkout reduces friction. Shop Pay has 1.72x higher conversao than regular checkout.
☐	Guest checkout enabled	Important	Forcing account creation causes 34% of abandonment. Allow guest checkout, offer optional account creation post-purchase.

5. Shipping & Tax

Unexpected shipping costs and tax errors are the top reasons clientes abandon checkout. Get these right before launch — fixing them after costs you real orders.

	Lista de Verificacao Item	Priority	Details / Action
☐	Shipping rates configured for all target regions	Critical	Set up shipping zones and rates for every country you sell to. Test with addresses from each zone.
☐	Gratis shipping threshold set (if applicable)	Critical	Gratis shipping thresholds increase AOV by 15-30%. Set at 20-30% above your current ticket medio. Install EA Barra de Frete Gratis to display progress.
☐	Tax settings configured correctly	Critical	Enable automatic tax calculation. Verify rates for your nexus states/countries. Incorrect tax causes accounting nightmares.
☐	Shipping rates tested at checkout with sample orders	Critical	Place test orders to different zones. Verify the correct rate appears. Undercharging eats margins; overcharging loses vendas.

6. SEO & Indexing

SEO work done before launch compounds over time. Every day you delay SEO setup is a day you are not building domain authority for your target keywords.

	Lista de Verificacao Item	Priority	Details / Action
☐	Unique meta titles for all pages (under 60 characters)	Critical	Every page, product, and collection needs a unique title tag. Include primary keyword and brand name.
☐	Unique meta descriptions for all pages (under 160 characters)	Critical	Write compelling descriptions that include a CTA. These show in search results and influence click-through rate.
☐	Google Search Desvantagensole verified	Critical	Verify your domain in Google Search Desvantagensole. Submit your sitemap at /sitemap.xml to accelerate indexing.
☐	XML sitemap submitted	Critical	Shopify auto-generates /sitemap.xml. Submit it in Google Search Desvantagensole and Bing Webmaster Ferramentas.

	Lista de Verificacao Item	Priority	Details / Action
☐	Clean URL handles on all products and collections	Important	Use descriptive slugs: /products/blue-merino-beanie not /products/product-12345.
☐	robots.txt allows indexing of key pages	Important	Verify robots.txt does not block products, collections, or important pages from crawling.
☐	301 redirects set for any changed URLs	Important	If migrating from another platform, set up 301 redirects for all old URLs to prevent 404 errors and preserve SEO.

7. Email & Marketing

Email is the highest-ROI marketing channel for ecommerce ($36 return per $1 spent). Setting up email capture and automation before launch maximizes every visitor from day one.

	Lista de Verificacao Item	Priority	Details / Action
☐	Email capture pop-up installed and tested	Critical	Install EA Pop-up de Email & Roleta de Premios for gamified email capture. Spin wheels convert 2-3x better than static pop-ups.
☐	Welcome email automation active	Critical	New subscribers should receive a welcome email within minutes. Include their desconto code and 3-5 top products.
☐	Abandoned carrinho email sequence configured	Critical	Set up 3-email carrinho abandonado sequence: 1 hour, 24 hours, 72 hours. Recovers 5-15% of carrinho abandonados.

	Lista de Verificacao Item	Priority	Details / Action
☐	Transactional email templates branded	Important	Customize order confirmation, shipping notification, and refund emails in Settings > Naotifications.
☐	Email sender domain authenticated (SPF, DKIM)	Important	Authenticate your sending domain to avoid spam folders. See our email deliverability checklist.

8. Speed & Desempenho

Page speed is a conversao multiplier. A 1-second delay reduces conversao by 7%. Every otimizacao you make before launch benefits every single visitor from day one.

	Lista de Verificacao Item	Priority	Details / Action
☐	PageSpeed Insights mobile score 50+ (pagina inicial)	Critical	Test at pagespeed.web.dev. Below 50 means serious performance issues. Install EA Otimizador de Velocidade.
☐	All images compressed (under 200KB, WebP format)	Critical	Uncompressed images are the #1 cause of slow lojas. Compress before uploading. Shopify converts to WebP automatically.
☐	Remove unused apps and their leftover code	Critical	Uninstalled apps often leave code snippets in your theme. Auditoria theme code and remove orphaned scripts.

9. Analitico & Tracking

Without analytics, you cannot improve what you cannot measure. Set up tracking before launch so you have data from your very first visitor.

	Lista de Verificacao Item	Priority	Details / Action
☐	Google Analitico 4 installed and verified	Critical	Install GA4 via Shopify's native integration or Google Tag Manager. Verify real-time data appears when you browse your loja.
☐	Ecommerce tracking enabled in GA4	Critical	Enable enhanced ecommerce to track add-to-carrinho, checkout steps, and purchase events. Without this, GA4 is just a trafego counter.
☐	Facebook/Meta Pixel installed (if running ads)	Critical	Install before running any ads. The pixel needs data to optimize. Even if you are not running ads yet, install it to collect data.

	Lista de Verificacao Item	Priority	Details / Action
☐	Conversao events configured (purchase, add-to-carrinho, lead)	Important	Define key conversao events in GA4 and ad platforms. Mark "purchase" and "add_to_carrinho" as conversao events.
☐	UTM tracking plan documented	Important	Define UTM naming conventions before launch. Desvantagensistent UTMs make marketing attribution possible.

10. Final Testing

The final testing phase is where you catch everything the section-by-section review missed. Complete these as the last step before removing your loja password.

	Lista de Verificacao Item	Priority	Details / Action
☐	Complete test order placed and fulfilled	Critical	Place a real order from browse to purchase to fulfillment. Verify every email notification triggers correctly.
☐	All navigation links work (no 404s)	Critical	Click every link in header, footer, and navigation menus. Check on both mobile and desktop.
☐	Mobile experience tested on real device	Critical	Test on a real phone, not just browser DevFerramentas. Check navigation, pagina de produtos, carrinho, and checkout on iOS and Android.
☐	Contact form works and notifications arrive	Critical	Submit your contact form and verify you receive the notification. Clientes who cannot reach you will not confianca you.
☐	404 page is branded and helpful	Critical	Customize your 404 page with navigation links and search. A default 404 makes clientes leave immediately.

	Lista de Verificacao Item	Priority	Details / Action
☐	Browser testing (Chrome, Safari, Firefox, Edge)	Important	Test in all major browsers. Safari on iOS is especially important — it is 30%+ of mobile ecommerce trafego.
☐	Announcement bar configured for launch promotion	Important	Use EA Barra de Anuncios for launch promotions, welcome messages, or frete gratis thresholds.
☐	Have someone else (non-team) test the loja	Important	Fresh eyes catch what you miss. Ask 2-3 people unfamiliar with your loja to browse and attempt to purchase.

Guias Relacionados

• Shopify Pagina de Produto Otimizacao Lista de Verificacao
• Shopify SEO Lista de Verificacao 2026
• Email Deliverability Lista de Verificacao
• Velocidade da Pagina Otimizacao Lista de Verificacao
• Checkout Otimizacao Lista de Verificacao

Perguntas Frequentes

Essential Apps for Launch Day

EA Pop-up de Email & Roleta de Premios

Capture emails from day one with gamified pop-ups. 2-3x higher opt-in than static forms.

EA Barra de Frete Gratis

Show frete gratis progress to increase AOV by 15-30% from your first order.

EA Otimizador de Velocidade

Optimize loja speed automatically. Every 1-second delay costs 7% conversao.

EA Barra de Anuncios

Welcome visitors with launch promotions, shipping info, and key messages.

EA Acessibilidade

Add WCAG compliance tools. Reduce legal risk and welcome all clientes from day one.